Buenos Aires, Buenos Aires Province, Argentina
I'm Bachelor of Science in Communication passionated about brand building, marketing and a strong commitment with social responsibility efforts. I have been driven during all my life and career by my imaginative and groundbreaking skills to find disruptive ways to approach to problems. Whether it's creating a brand identity or executing an integrated marketing plan. I quickly develop unique and creative solutions to any question. • 7 years of experience in developing integrated communications for volatile context, internal marketing strategies, sustainability design, organizational development and positive reputation building for consumer goods companies. • +7 years developing outstanding capabilities in graphic design and illustration. I always try to insert this capabilities with different assignments as a plus for any project. • Specialties also include knowledge in new generation's media consumption habits analysis and trends integration with the development of the e-book & research of 'Decoding Gen Z' which provides marketers the guidelines to reach effectively the Generation Z. • Other skills: work under pressure, resilience, team management, project management, execute with exellence and ownership.
- Pitch concepts & briefs for e-commerce brands digital advertising (TTCX, Facebook Ads, Landing Pages and more) - Sync with production and design teams to achieve deadlines - Evaluate main account KPIs of campaigns - Customer research and brand persona building - Guide client communications from start to end. - Monitor and analyze creative performance to determine insights and direction - Manage creative timelines, processes, and project communication - Understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices