Aalen, Baden-Württemberg, Germany
Focus: Extended Reality
Focus: D2C Omnichannel sales platforms in US
Managing Campaign Team of 5; responsible for eCommerce and marketing activities of Allianz in Poland - eCommcerce & digital: reponsible for direct sales, corporate webiste & SEO, lead generation campaigns, price comparison portal partnerships, sales supporting and optimization projects incl. deveploment of new customer journeys, digital analytics & reporting - Marketing: brand and product campaigns & projects, brand management, brand digital presence, Social media, CSR, partnerships (incl. introducing global partnerships & activations to Polish market e.g. Allianz Olympic/paralympic partnership, Bayern Munich partnership, etc).
Building Allianz Online, responsible for the implementation of eCommerce and digital transformation activities across the region. - eCommerce work stream leader (Feb 2018 - Aug 2018, end of project phase) - International project involving teams/experts from CEE, Bavaria, Thailand and India
- Digital transformation - Digital strategy (CPC, SEO, product), building strategies and leading execution - Managing production of marketing materials - Managing production and optimisation of web pages and digital products of DESA Unicum group - Production of website mockups and project specifications - Managing SEM campaigns (together with SEM agency, running campaigns to deadline and on budget) - Responsible for traffic and conversion analytics, reporting and optimisation - Mailing: strategy, preparation, optimisation, segmentation - Serving an expert role for companies from DESA group (social media, mailing, CPC, SEO, analytics) - Managing several projects at the time
Successfully steered full digital product lifecycle - from ideation to day to day marketing management. Developing and implementing digital strategy. - Digital strategy (content, SEM), managing campaign and budget strategy - Content marketing (strategy, content production) - Analytics: Monitoring KPIs, optimisation, reporting - A/B testing - Mailing: strategy, preparation, optimisation, segmentation - Digital communication strategy Project management - Researching and developing the products with Product Manager - Designing key elements of the system (Adobe PS) - building visual identity of the product and marketing, supervising all design outcomes - Verifying front-end outcomes against PSD designs for quality control - Offering Ad KVs
Fully responsible for Flunch Grill&Co brand's marketing. Managing daily business, coordinating marketing and digital projects. - Research and analysis of the market trends - Marketing strategy, Campaign and Budget management - Organising production of POS marketing - Digital strategy (website, social media, mailing) - New product research with product department - Running campaigns to deadline and on budget - Monitoring and reporting on the effectiveness of strategies and campaigns