Miami, Florida, United States
I build AI-native growth engines. Right now, that means leading global Growth at Kraken — one of the world's most trusted crypto exchanges — across 100+ geos, multiple products, asset types, user interfaces. My job is to make growth compounding: more users, stronger unit economics, deeper product engagement, and a brand that earns trust at scale. I run the full growth stack — marketing, product growth, growth engineering, design, analytics, and user research — as one integrated system. The thing I'm most focused on right now: what it actually means to operate with AI at the core of a growth engine. Not AI for creative production. AI for insight velocity, behavioral understanding, channel intelligence, and individual-level engagement at scale. The teams building this way will be the ones that win. Before Kraken: I led growth and marketing at Spotify, Gannett | USA Today Network, and Freshly (acquired by Nestlé). Board director at Adtalem (NYSE: ATGE) and D'Addario. Investor and advisor to early-stage founders in FinTech, HealthTech, and MarTech. Forbes World's 50 Best CMOs. 25+ years at the intersection of marketing, product, and technology. If you're building something ambitious — let's talk.
Responsible for overall Growth for Kraken, one of the world's oldest and largest FinTech platforms rooted in crypto, with a mission to drive global adoption of crypto and getting the world closer to financial and economic freedom. Capabilities and teams that I manage to run this Growth Engine: 1. Global Marketing Strategy 2. Brand & Product Marketing 3. Growth Marketing - Paid & Organic 4. Product Growth - Onboarding - Activation - Retention - Loops & NFX 5. Regional Growth 6. Growth Engineering 7. Growth Design 8. Growth Analytics & User Research The key outcomes that the Growth Engine is accountable for: 1. Step-change user & revenue growth globally 2. Continue to understand and optimize towards product-market-fit 3. Do both the above with strong unit economics & payback period The core inputs to Growth that we care about: 1. Growth of the Kraken brand - creating new demand 2. Growth of Kraken's user acquisition engine - capturing that demand w efficiency 3. Growth of Kraken's product value through scaled product adoption & utilization - retaining that demand, maxing LTV and retention curves