United Kingdom
Performance marketer with 5 years of experience across Native and Paid Social. I've managed over $4.5M in ad spend across ecommerce and lead generation, with a focus on scaling profitably through creative testing, funnel optimisation and data-driven decision making. My strongest channel is Native, but I'm equally passionate about growing Meta and testing new acquisition channels before they become mainstream.
Managed $3M+ in Native ad spend across Bigo, Taboola, Outbrain, MediaGo, MGID and Adskeeper. Scaled Bigo to $2M+ in spend while maintaining 20%+ profit margins. Generated 11,710+ insurance leads across Australia, UK, CA while maintaining 15%+ margins. Launched and scaled Meta as a brand new acquisition channel for a German e-commerce brand, managing €118k+ in spend since April 2026 and generating €169k+ in conversion value at a 1.43 ROAS. Alongside this, I've managed €300k+ in Taboola and Outbrain spend for the same brand since August 2024.
Managed and optimized campaigns for the Emergency Fire Blanket, Choking Rescue Device and Hero Privacy Pen on Taboola spending up to $6000/day at 1.2 ROAS last click (about 2.0 average blended MER combined with other marketing channels) Collaborated weekly with the creative team to brief on assets that are working as well as come up with new image, headline and advertorial angles. Tested emerging platforms like NewsBreak, Tapjoy - Unity Ads, Rumble Ads, Snapchat, and Pinterest.
Assisted in managing $100k+ monthly budgets across Meta, Google Ads, Microsoft Ads (Bing), Taboola, Outbrain, Yahoo Gemini and MediaGo for health and wellness products including CBD, supplements, knee sleeves and compression socks. Independently managed campaigns with daily budgets of up to $25k. Set up and launched campaigns daily across Meta, Google Ads, Microsoft Ads (Bing), Taboola, Outbrain, Yahoo Gemini and MediaGo, ensuring campaigns were accurately built, tracked and ready to scale. Worked closely with designers, copywriters and developers to launch new products, build landing pages, create ad creatives and get campaigns live. Used Asana, Slack and Miro to keep projects moving. Monitored campaign performance daily, spotted trends early, and made data-driven recommendations to improve CPA, ROAS and overall profitability.
Set up, monitored and optimised multiple small MMORPG gaming accounts on Facebook/Tiktok; Ad Spend - $3000 monthly • Project Management on Click-Up
Coordinated launch of paid social media campaigns for communicating product launches, updated features, news and other offers. Designed a cross functional dashboard on Google Data Studio/Google Analytics to analyse and report growth metrics and KPI's. Maintained and updated sales incentive structure.