Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Building something meaningful with SG Lim for Run for Gold, a 2200km journey on foot to raise funds for children with cancer. More info here: https://www.freemalaysiatoday.com/category/leisure/2026/01/08/lims-2200-km-run-for-childhood-cancer Donate here: https://give.asia/campaign/run-for-gold#/story
Heading a team of amazing individuals tasked to create and ideate for digital content marketing and digital marketing solutions across Rev Media Group's network of over 40 local and regional media brands and apps.
- Finding key solutions for holistic content marketing, social media, digital & traditional marketing strategies and proposals across Rev Asia & Media Prima's network of content advertising platforms. - Strategised for digital content marketing brand plans across various industries ranging from tourism, telco, FMCG, alcohol and E-commerce. - Formulating & innovating new products and packages across Rev Asia's network that are primed for branded content. - Managing and guiding a team of Strategy Planners, developing a deep understanding of managing fellow teammates in terms of professional & personal development. - Developing an interest in areas of Business Development of Rev Asia.
- Managed creative content marketing ideation proposals for branded content across Rev Asia's core websites. - Created brand plans for brands on a yearly, quarterly, and per-campaign basis. - Performed key analysis & case studies across sponsored campaigns on Rev Asia through Comscore, Google Analytics, and Facebook. - Developed an understanding of business development of a media company, including communication, presentation, strategy and analytical skills. - Resumed a mentor role to a follow teammate acclimatizing to the role as a Strategy Planner.
- Managed scheduling, budgeting, delivery and reporting of brand campaigns across Rev Asia's network of content marketing websites through Google Analytics & SimpleReach. - Managed digital display media ad buying across all Rev Asia websites through Google Ad Manager (previously known as DoubleClick for Publishers). - Analysed data and formed key learnings for brand campaigns based on data from Google Analytics and Facebook . - Developed an acute understanding of content marketing, and digital ad buying. - Resumed a mentor role to a follow teammate acclimatizing to the role as a Campaign Performance Specialist..
- Assisted the Interaction Team with scheduling and executing digital media plans for brands on a campaign basis. - Assisted the Interaction Team with compiling media reports for brand campaigns. - Developed a basic understanding of digital media planning by working on media plans.