Lisbon Metropolitan Area
Highly motivated and outgoing professional in the development and management of partnerships and account management, with an additional background in marketing, customer success, community management and hospitality. I would consider myself deeply organized and detail-oriented with a great understanding and success rate for building strategic partnerships, retaining customers and content creation. Having lived extensively worldwide (Indonesia, Vietnam, USA, UK, Portugal), I value diversity, building meaningful relationships and driving engagement for organizations in tech, media and environmental or social institutions. Additional passion for travel, athletics and the arts.
• Managed partner and merchant newsletter campaigns • Crafted copy and managed LinkedIn organic campaigns with a focus on performance monitoring and optimization, resulting in a 150% engagement rate • Developed partner marketing collateral including case studies, videos, blog articles, and resources for onboarding and enablement • Generated new upselling opportunities through consistent communication with partners/agencies • Prospected and secured partnership leads in EMEA and USA across various verticals • Recognized expansion opportunities, implementing best practices and leveraging emerging trends and technologies
• Managed team of two content writers for SharpSheets blog, overseeing content pipeline, workload, deadlines, and WordPress integration • Developed customized email marketing campaigns using Mailchimp for targeted audience engagement • Analyzed campaign performance to improve strategy effectiveness • Initiated affiliate marketing partnerships with US franchising industry leaders to establish revenue-sharing programs
• Managed sales cycle for global partners, conducting live demos, closing deals, onboarding, and providing ongoing training • Achieved over 100% growth in partner portfolio within initial 6-month period • Oversaw partner-driven customer renewals and retention as Customer Success Manager • Collaborated with Marketing team to develop partner co-marketing initiatives like blog articles, community channel management, and virtual events • Identified upselling opportunities by maintaining consistent communication with partners and clients
• Managed the onboarding and contracting phase of new partnerships in the kids & family YouTube space, from initial draft to countersignature and ongoing contract amendments of over 65 global partners • Managed two of those partnerships independently as a designated partner manager, creating bespoke monthly channel and performance reports and led new creative opportunities using various analytical tools, metrics and data sources (eg. YouTube Analytics, Tableau) • Maintained strong ongoing relationship between existing and new partnerships, ensured KPI targets were reached and mutual creative goals were met • Acted as a key point of contact between partners and collaborated with the Commercial, Paid Media and the Ad Sales Team to ensure insertion orders are raised and signed and invoices are paid promptly • Monitored the invoice process of partners, P&L reporting, budgeting, along with KPI targets and reporting actuals vs forecast hand-in-hand with the Finance team
• Coordinated and negotiated the contracting phase of new prospective partnership deals in the kids & family YouTube space • Designed improved business processes to increase the quality and efficiency of the sales team • Updated various stakeholders on performance with regular reports and drove forward pipeline deadlines and investments • Built out pitch decks and case studies to support external pitches and presentations • Proactively coordinated/facilitated meetings with other teams and accounts • Organised the Commercial team’s agenda, travel and attended external events and conferences