Maya Bar tal

Global Category Manager

Petah Tikva, Center District, Israel

About

15 years’ experience in leading and managing retail Marketing and Advertising operations, running tens of millions Nis in annually budget | Planning the Brands Strategy, Tactics and execution of performance and display campaigns in all media forms – digital and offline | Excellent interpersonal skills | vast experience in project management, sales and negotiations | Fluent English.

Experience

  • Senior Category Manager at Central Bottling Company Israel ltd
    Oct 2020 - Present · 5 yrs 9 mos

    Leading strategy and business success objectives of international spirits brands. Driving the development and execution of annual plans to achieve growth targets, enhance brand equity, and strengthen market positioning.

  • BBB resturants chain (Full-time · 3 yrs 3 mos)
    • Marketing Manager
      May 2017 - Jul 2020 · 3 yrs 3 mos

      Planing and executing the brand's marketing and advertising yearly plan. Managing and implementing the brand's online and offline campaigns, deals and collaborations. locolized marketing&campighns for local branches.  Planning annual loyalty program activities and benefits, for 500,000 program members. developing the brand's identity&language.

    • Marketing Manager
      May 2017 - Jul 2020 · 3 yrs 3 mos

  • Head of Accounts Managers Department at Adler Chomsky advertising agency
    Oct 2013 - Mar 2016 · 2 yrs 6 mos

  • Brand Manager at Aroma espresso bar
    Jun 2012 - Jul 2013 · 1 yr 2 mos

    Managing the Brand's stratagy of marketing, point of sales, advertisment, new products development and sales

  • excutive manager at Adler Chomsky
    2005 - 2010 · 5 yrs

    manging all the aspects of the clients account - advertising on ATL, BTL, internet and B2B