Petah Tikva, Center District, Israel
15 years’ experience in leading and managing retail Marketing and Advertising operations, running tens of millions Nis in annually budget | Planning the Brands Strategy, Tactics and execution of performance and display campaigns in all media forms – digital and offline | Excellent interpersonal skills | vast experience in project management, sales and negotiations | Fluent English.
Leading strategy and business success objectives of international spirits brands. Driving the development and execution of annual plans to achieve growth targets, enhance brand equity, and strengthen market positioning.
Planing and executing the brand's marketing and advertising yearly plan. Managing and implementing the brand's online and offline campaigns, deals and collaborations. locolized marketing&campighns for local branches. Planning annual loyalty program activities and benefits, for 500,000 program members. developing the brand's identity&language.
Managing the Brand's stratagy of marketing, point of sales, advertisment, new products development and sales
manging all the aspects of the clients account - advertising on ATL, BTL, internet and B2B