Dubai, United Arab Emirates
Raised in Dubai and fluent in both Arabic and English, I bring cultural insight and a versatile voice to every brand I work with. I specialize in content strategy, shoot management, and creating social calendars that reflect each brand’s identity — and much more! Organized, collaborative, strong in client communication, and quick at problem-solving on the spot, I thrive on turning creative ideas into purposeful, well-executed digital storytelling!
- Managed and grew client accounts across platforms including Instagram, TikTok, YouTube, and Facebook, contributing to content that collectively reached millions of viewers. - Implemented organic indirect marketing strategies to subtly promote products and services, increasing brand - visibility and consumer trust without relying solely on paid ads. - Directed and lead shoots for all assigned brands, ensuring content captured the right aesthetic, tone, and storytelling for each campaign. - Built and maintained strong relationships with clients, ensuring consistent communication, trust, and satisfaction. - Created and scheduled engaging content (static, video, Reels, TikToks) aligned with each client’s brand voice and social trends. - Monitored analytics and generated performance reports. - Collaborated with the creative team (designers, videographers, copywriters) to develop fresh concepts in line with trending formats and viral opportunities. - Ensured timely delivery of campaign materials, adhering to fast-paced deadlines in a dynamic and high-volume agency environment. - Stayed updated on the latest social media trends, platform updates, and competitor activities to keep campaigns relevant and competitive. - Successfully managed and executed campaigns for diverse client accounts including FNP KSA, Kevin Murphy Arabia, The Luxury Flavor, Advanced Media, and more.
- Led the management of @audubai's social media, curating content that engaged the diverse AUD community. - Fostered a strong partnership with AUD's contracted media agency, ensuring seamless project execution. - Produced compelling reel content highlighting AUD’s vibrant culture and campus life, boosting engagement and user-generated content. - Used analytics tools to derive insights and optimize content strategies for better audience interaction. - Acted as the main point of contact for community management, engaging with followers and building a strong online community. - Managed social media coverage for AUD events, including live updates and recap reels, capturing key moments and enhancing event visibility
- Managed 4+ social media accounts, ensuring consistent messaging and engagement across platforms. - Developed and executed monthly content calendars, incorporating diverse formats for optimal platform performance. - Created strategy and housekeeping decks to streamline workflow and support business initiatives. Supported the content team with shoot decks, reel editing, and translations (Arabic to English) to enhance audience reach and inclusivity. - Worked closely with internal managers to align social media strategies with broader marketing goals, boosting brand awareness and audience engagement.