Tel Aviv-Yafo, Tel Aviv District, Israel
Curious, driven, and creatively strategic — I’m a Marketing & Communication student at Reichman University, combining academic excellence with hands-on experience in brand storytelling, digital marketing, and social impact campaigns. Throughout my journey, I’ve balanced diverse roles: ✨ As a Research Assistant exploring political communication and social media behavior, 📢 As the Co-Founder and Social Media Lead for Seven10Stories, an international awareness project that reached over 11 million views within 7 months, 📊 And as a Google Ads Manager, consistently optimizing campaigns to drive measurable results — including increasing CTR by 30% in under 3 months. I’ve worked across brand strategy, content marketing, and community outreach, leading initiatives that blend creativity with performance-driven thinking. Whether it’s managing large-scale student programs at Reichman University or running cross-platform campaigns, I thrive on collaboration and meaningful impact. I’m especially passionate about the intersection of media, social justice, and brand narrative — using marketing not only as a business tool but as a vehicle for change. Let’s connect! Whether you want to discuss marketing strategy, social impact projects, or creative collaboration — I’m always open to new ideas.
Designed and managed search campaigns, optimizing budget and providing regular reports on KPIs. This resulted in a 30% increase in clicks and 3% CT.
▪ Assisted Prof. Yarchi and Dr. Hayat in analyzing social media data and content patterns ▪ Developed categorization frameworks for social media posts and engagement metrics
Teaching Assistant @ Social Media Marketing Workshop where I provided individualized student support in social media marketing concepts and campaign strategy, audience targeting, and campaign analysis.
▪ Sammy Ofer School of Communications’ flagship project documents the stories of October 7th survivors. ▪ Direct marketing strategies and PR initiatives to increase brand awareness and engagement that generated 11 million views in 7 months.
Executed targeted Facebook ad campaigns, optimizing for key performance metrics that resulted in a 40% increase in impressions and 20 leads.