May Cheng

Go‑to‑Market Consultant — Scaling SMEs Across APAC | President FBPWS & SBPWA #TheConnector #TheRoach 小强姐

Singapore, Singapore

About

Our Team has assisted many SMEs to tap into governmental grants for acceleration campaigns in S.E. Asia. In a nutshell; we can provide Business Process, Intellectual Property, branding and marketing strategy grants from EDG and ESG: 1. Customized Business Matching to Locate JV Partners, Agents, B2B Clienteles, Distributors 2. Trademark/IP 3. Events Management and Product Launches 4. Outsource Business Development Solutions 5. Business Incubation and Joint Venture Partnership 6. Business Registration, Licensing, Legal & Corp Secretarial Services

Experience

  • Founder at Amayzing Connect
    Mar 2019 - Present · 7 yrs 5 mos

    With more than twenty years of international business experience, I have established myself as a dynamic entrepreneur within the food and beverages (F&B) and personal care sectors. My enthusiasm for uniting individuals and promoting collaboration has enabled me to develop and maintain significant relationships that foster business expansion. As a professional focused on strategic partnerships and community development, I excel at recognizing shared goals and crafting innovative solutions that benefit everyone involved. I am a strong advocate for women's professional advancement, leadership, and business opportunities. I spearhead my company’s corporate social responsibility (CSR) initiatives, promoting mentorship, networking, skill development, and economic empowerment programs that aim to create positive change. My dedication to supporting women’s empowerment is reflected in my roles as President of the Singapore Business and Professional Women’s Association (SBPWA) and Ambassador for She Brilliance. My varied background includes co-founding and expanding Be There or Be Square, a successful chain of innovative 24/7 cafes in China that earned industry acclaim. I also established and managed Hummingbird Spa, which offered exceptional personal care services. Additionally, I have provided consulting expertise to numerous businesses in the hospitality and wellness industries, assisting them in enhancing their operations and profitability. Before my time in China, I spent my career in the financial sector.

  • President at Federation Business & Professional Women (Singapore)
    Mar 2026 - Present · 5 mos

  • President at Singapore Business and Professional Women's Association
    Sep 2024 - Present · 1 yr 11 mos

  • The Chief Connector at CEO Asia
    Apr 2023 - Jun 2024 · 1 yr 3 mos

  • Independent Sales Associate at De-Novo Pte Ltd
    Mar 2019 - Mar 2023 · 4 yrs 1 mo

    De-novo is a distributor for Anti-microbial and Negative Ion Coating Solution that is 99.99% effective against pathogens.