May Chen

Luxury retail.management specialised in High Jewelry, Fine Jewelry, Watch and Fashion, from North to South East Asia Retail Excellence | Sales and Network Development| P&L responsibilities | Lease Negotiation

Hong Kong SAR

About

My career spans more than two decades in luxury retail, including leadership roles in various MNC, where I managed extensive networks, optimized sales and operations, and delivered impactful results. Passionate about fostering retail excellence, I champion high-end sector growth, clienteling and people’s growth to achieve sustainable success.

Experience

  • Head of Retail, Watches and Fine Jewelry at CHANEL
    Sep 2025 - Present · 11 mos

  • Commercial Director, SEA at Piaget
    Aug 2024 - Sep 2025 · 1 yr 2 mos

  • Relocation at Career Break
    May 2024 - Jul 2024 · 3 mos

  • Head of Retail - Asia Pacific at Kering
    Feb 2022 - Apr 2024 · 2 yrs 3 mos

    • Managed Qeelin with 14 DOS in APAC across 7 regions with P&L responsibilities. • Led initiatives to enhance retail excellence through trade marketing, CRM management, and coaching. • Achieved double digit growth in revenue through strategic retail operations and customer experience enhancements.

  • Head of Retail - Asia Pacific at TOD'S Group
    Jun 2021 - Feb 2022 · 9 mos

    • Managed Tod’s, Hogan, and Roger Vivier within the APAC network, overseeing 28 POS & eCommerce channels. • Led Commercial Training initiatives and implemented successful CRM management strategies. • Executed in-store CRM activations to drive customer engagement and loyalty.