Madison, Wisconsin, United States
I am an experienced Sales Operations Leader with a proven track record of success in driving sales growth and operational efficiency. I have a strong background in developing and executing sales strategies, managing teams, and leveraging data to optimize performance and efficiency. I am passionate about creating a positive customer experience and delivering results.
Lead Revenue Operations at Rasa, owning the systems and data infrastructure that connect Sales, Marketing and BDR into a coherent go-to-market engine. Partner with Sales leadership to embed methodology and rigor into the pipeline, from opportunity design through stage progression and forecast accuracy. Build the reporting and measurement foundation that lets leadership distinguish signal from noise in pipeline, conversion, and forecast. Architect end-to-end funnel integrity from first touch through close, defining how data and accountability move across the GTM stack. Lead and develop the RevOps team, shifting capacity from reactive support to strategic systems work that scales with the business.
Forecasting & capacity planning for professional services and training Global reporting standardization and pipeline analytics GTM strategy enablement: service attach models, deal desk operations Sales incentive and commission structure design Dashboard consolidation and reporting automation
Salesforce process optimization and documentation Field team feedback loops to shape GTM systems roadmap Cross-functional collaboration with product and sales for CRM improvements
GTM segmentation and account scoring using ICP models and data signals Territory design and account distribution optimization Sales process alignment and operational scalability
CPQ implementation and CRM transformation (Salesforce) Order ops leadership: managed $1.1M budget and 10-person clearinghouse team Process redesign for quote-to-cash, reducing hold times and manual interventions Scaled sales support functions and improved quote accuracy