Max Puhalevich

Founder & CEO, Stream Smart | Repeat audience formats for YouTube, Twitch & Kick | Proven 94x engagement boost

Los Angeles, California, United States

About

I help brands make their audience part of the story. I build repeat audience formats for studios and content brands on YouTube, Twitch, and Kick - the kind that turn passive viewers into active players competing, predicting, and coming back for more. Stream Smart layers real-time participation onto existing content. Fan tournaments, live trivia, leaderboards - no new production, no apps, no plugins required. Every format creates natural sponsor inventory - branded challenges, prize moments, and named participation segments that sell. We powered the Red Bull New Game Show and drove 1.7M interactions, a 94x engagement boost, and 5x channel growth. Players came back episode after episode without needing rule explanations. If your audience watches but doesn't play - let's talk.

Experience

  • Founder & CEO at Stream Smart
    Nov 2025 - Present · 8 mos

  • Lead Developer at Warner Music Group
    Sep 2018 - Nov 2025 · 7 yrs 3 mos

  • Lead Developer at Uproxx Media
    May 2017 - May 2024 · 7 yrs 1 mo

  • Software Engineer at Woven Digital
    Oct 2015 - May 2024 · 8 yrs 8 mos

  • Developer at ITB
    2013 - 2016 · 3 yrs