Dubai, United Arab Emirates
Transformational marketing and business leader with 25+ years of experience driving brand growth, go-to-market strategy, and digital transformation across EMEA. Proven success in connecting global strategy with local execution, leading high-performing teams, and delivering measurable business outcomes in technology, distribution, and industrial innovation sectors. Expert in B2B, B2C, and B2G marketing, channel enablement, and strategic communications across multi-level ecosystems. Skilled in market positioning, brand transformation, partner engagement, and customer experience programs for tech, energy, aerospace, and defense industries. Recognized as a growth catalyst and change driver, combining deep commercial acumen with entrepreneurial vision. Adept at translating complex technologies — from plasma systems and advanced industrial solutions to digital and data-driven marketing initiatives — into compelling market narratives and sustainable business impact. Corporate leadership experience at Ingram Micro (Head of Marketing, META) combined with hands-on strategy role at Applied Plasma Technologies (Marketing Director) — bridging corporate, scientific, and government sectors to accelerate innovation and adoption.
Applied Plasma Technologies is a U.S.-based advanced engineering company specializing in plasma torch systems for energy conversion, aerospace propulsion, and defense applications. APT develops and manufactures high-performance ICP/RF plasma systems, plasma gasifiers, and ignition reactors used in aerospace, materials synthesis, and environmental technologies. As Marketing Director, I lead the company’s global marketing and business development initiatives, focusing on expanding partnerships with government agencies, aerospace organizations, and industrial R&D institutions across the U.S., EU, and the Middle East. Key areas of responsibility and achievements: - Developed go-to-market strategies for plasma-assisted combustion and propulsion technologies in aerospace and defense segments. - Managed outreach to research centers, ministries, and state agencies, positioning APT as a trusted innovation partner in dual-use technologies. - Created communication frameworks and marketing collateral for highly technical audiences, including scientific institutions and corporate partners (NASA, GE Aerospace, Air Products, Siemens, Los Alamos National Laboratory, DLR). - Led digital presence, rebranding, and content initiatives aligning APT’s image with 4th Industrial Revolution and sustainability goals. - Supported collaboration between the commercial and R&D teams to translate complex scientific innovations into strategic market narratives.
Lead marketing transformation and go-to-market strategy for Ingram Micro, the world’s largest IT distribution and solutions company (Fortune 500 #95), with a $2B+ business footprint across 20+ countries in the META region. Managed regional marketing organization, driving strategic alignment between global corporate initiatives, regional execution, and vendor ecosystems. Reporting line to the Senior Vice President, META. Key responsibilities and achievements: - Developed and executed fully integrated marketing and communication strategies across 100+ global technology vendors and a combined regional audience of 700M+ people. - Led multi-country marketing operations spanning the Middle East, Turkey, and Africa — including vendor marketing, digital transformation, channel communications, event management, and compliance. - Directed Marketing P&L and MDF allocation across subsidiaries, optimizing ROI, NMR, and marketing contribution to business growth. - Strengthened Ingram Micro’s positioning as a Value-Added Distributor (VAD) and solutions provider, enhancing visibility across enterprise, SMB, and government sectors. - Oversaw global and regional events including GITEX, LEAP, InterSec, GISEC, and the Ingram Global Virtual Summit (3,500+ online attendees). - Established and commercialized Experience Zones across META markets to showcase vendor technologies and enable hands-on partner engagement. - Forged strategic collaborations with Microsoft, Cisco, Dell, HPE, Lenovo, AWS, Oracle, and other top vendors, achieving measurable marketing-driven revenue growth.
portfolio of 70+ vendors, managing the team of 16 , driving $500M+ revenue