Maximilian Haushofer

Head of Growth & Applied AI @ APX | Product Leader

Germany

About

Product leader with 7+ years building and scaling B2B/B2C products from Seed to Series C. Currently Head of Growth & Applied AI at APX, building products to transforming bookkeeping, tax, finance and HR operations. At FINN, I led product and automation teams building and optimizing internal tools that delivered 10x efficiency gains and B2B platforms that drove measurable business impact. Before that, I launched a developer platform and led global factory digitisation projects across three continents. Having experienced both hypergrowth and the transition to structured scaling, I know how to bridge entrepreneurial speed with operational excellence.

Experience

  • Head of Growth & Applied AI at APX
    Dec 2025 - Present · 7 mos

    Building AI-powered products that transform back-office operations for growth companies. How much faster could you move without paperwork?

  • FINN (Munich, Bavaria, Germany)
    • Product Lead
      May 2024 - Oct 2025 · 1 yr 6 mos

      Led two cross-functional product and automation teams responsible for internal tools and B2B remarketing platforms in the Fleet department. Scaled systems that delivered 10× efficiency gains and drove strong growth in platform usage. Built data-driven processes with Amplitude, represented Product in leadership forums, and developed team ownership and clarity.

    • Senior Product Manager
      Jan 2022 - May 2024 · 2 yrs 5 mos

      Promoted from Senior Level I to II within the first year for performance and impact. First product hire for Fleet Tech, scaling the team from 0→8 and enabling >100 % fleet growth through digital customer journeys, automation and supplier integrations while improving NPS.

  • Actyx (4 yrs 1 mo)
    • Product Manager
      Apr 2020 - Oct 2021 · 1 yr 7 mos

      Owned the full lifecycle of Actyx’s developer platform, from discovery to delivery, in close collaboration with engineering, founders, and customers. Defined product and go-to-market strategy, built actionable roadmaps, and established a structured user-research and persona framework.

    • Senior Solution Architect & Intermin team lead
      Dec 2018 - Apr 2020 · 1 yr 5 mos

      Designed and led factory-digitisation projects across Europe and the Americas, improving manufacturing efficiency through digitization. Managed programs end-to-end — from pre-sales solution design and milestone planning to on-site implementation and customer success.

    • Solution Architect
      Oct 2017 - Dec 2018 · 1 yr 3 mos

  • Business Development Intern at Actyx AG
    Sep 2016 - Nov 2016 · 3 mos

  • Intern at optegra GmbH Steuerberatungsgesellschaft
    Sep 2014 - Sep 2014 · 1 mo