Dubai, United Arab Emirates
I’m an automotive and digital leader with global experience in Innovation, AI, digital transformation, sales, and product management. I’m passionate about using technology to make mobility smarter and customer experiences more human, whether through connected services like OnStar or innovative mobility solutions. Having worked across Europe, the Middle East and Asia Pacific, I thrive on turning complex challenges into practical, customer-focused strategies. Outside of work, I’m a sports enthusiast, bringing the same energy, discipline, and team spirit to everything I do.
Geography: Europe, Australia, New Zealand, Japan, South East Asia, CIS, Israel, Palestine
Geography: Australia, New Zealand, Japan, South East Asia, CIS, Israel, Palestine
Responsibilities: • Development of the Cadillac Middle East Strategy. • Strategy deployment and operationalization through implementation of methodical project framework on MEO and dealer level. • Management of strategy execution through establishment of tracking and steering mechanisms across on MEO and dealer level. • Lead of Cadillac strategic initiatives in the field of electric propulsion, autonomous driving, digitization and customer experience to position Cadillac as the pinnacle of premium automotive in the Middle East. • Development and management of Cadillac Launch Excellency Initiative. • Development and management of sales and industry reporting landscape. • Chief of Staff function. • Cross functional support of strategic projects for Cadillac International Markets. Key Achievements: • Successfully developed, deployed and operationalized Cadillac Middle East Strategy on MEO and dealer level. • Established digital sales channel for Cadillac dealer partners. • Launched pilot of Cadillac Live. • Established reporting landscape. • Flawless launch of Cadillac product offensive through launch excellency initiative. • Established optimized dealer business plan process. • Established best practice forum for Cadillac International Markets.
Responsibilities: • Product Planning: Planning of future product portfolio including volume planning, model specifications, program profitability optimization and price positioning strategy. • Product Management: Management of current product portfolio through optimization of model trim mix and active management of price positioning strategy. Support of product launches, vehicle ordering, creation of product POS materials and training content. Management of specification, ownership, ordering and on-ground vehicle assignments for market validation builds. Key Achievements: • Successfully planned and partially launched the largest Cadillac product offensive in the brand’s history: 8 All-New Cadillac models in 8 countries in the Middle East. • Improved the vehicle pricing process by introducing process automation yielding time savings of 300%. • Improved trim and option mix by providing dealer individual order recommendations through development of automated sales/order/ideal mix tool.
Responsibilities: • Product and Price Management • Sales Reporting • Sales and Product Training • Project management: Planning, coordination and roll-out of global 5-year accessories strategy Key Achievements: Increased accessories turnover by 400% in 2 years
• Planning, realization and monitoring of marketing activities for Genuine Accessories and Parts • Preparation and planning of a region wide customer delight workshop • Creating and updating regional dealer KPI reports • Preparation of exhibition stands for Dubai as well as Qatar Motorshow
• Planning, realization and monitoring of marketing activities for Genuine Parts • Market and turnover analysis • Preparation and planning of product quality comparison tests • Empirical analysis, evaluation and interpretation of surveys on importers level for monitoring comprehensive marketing measures • Optimization of budget planning process
• Management and supervision of body shop and sales department • Customer advisor and customer care