Munich, Bavaria, Germany
I am experienced in marketing, sales, business development, event management, project management and corporate communications with international experience. I have worked for international brands in Germany such as Audi, FlixBus and Hans im Glück, managed locally focused brands such as THE DUKE Distillery and helped several SMEs from different industries including IT, consumer and sports to build their brand in Southeast Asia. Experiences in these dynamic and highly customer-focused industries taught me to think globally and cross-media with a constant eye for detail, aesthetics and timeliness for modern and successful marketing management. I earned a Master of Business Administration (MBA) in Marketing Management from Hof University of Applied Sciences in 2016 and a Bachelor of Arts (BA) in Media Studies and Economics from the University of Regensburg in 2013. I am passionate about gastronomy, food and beverage industry, fashion, lifestyle, sports, sustainability and new work. Besides my professional life I am very interested in all kinds of sports, traveling as a backpacker, foreign cultures and design.
• Fully responsible for managing and expanding the B2B business with a focus on cooperations with wholesalers, restaurant chains, communal catering, event catering, individual restaurants, food industry • Fully responsible for all communications in the B2B and food service sector • Budget-related tasks in brand marketing • Support and advisory activities in retail marketing with a focus on campaigns, press relations and social media
• Strategic and operational development of a B2B sub-brand with a focus on gastronomy and communal catering • Planning, organization, and implementation of analog and digital gastronomy campaigns and collaborations • Establishing cooperation with wholesalers in the context of optimizing web shop presences, digital collaborations, and trade fairs • Support for seasonal retail campaigns • Maintenance and redesign of the website and newsletter (using tools such as Shopify, review.io, Klaviyo) • Support with design and print data creation using Adobe Creative Suite
• Project management for marketing campaigns and launch of new products in stationary and online retail • Establishment of cooperations, cooperation management and operational implementation of joint projects • Temporary leadership role with overall strategic direction and operational implementation in all marketing matters • Comprehensive graphic design (idea to print data creation) of labels, product packaging, sales documents, etc
• Product management for products on the OTC market, focus on the DACH market, France, Hungary • Management of two employees • Supporting the design and placement of media ads with sales focus
• Standardisation, digitalisation and development of local store management with focus on benefit-cost ration • Marketing consultancy for franchise partners • Local and supra-regional project management • Agency management • Budget responsibility
• Creation, design and implementation of various advertising material for German, European and Asian stores • Agency and project management • Processing daily enquiries from franchise partners • Assistance with the creation and fulfillment of a consistent brand concept
• Creation and implementation of goal-oriented communication campaigns for various international brands • Business development (market research, developing of strategies for lead generation, building relationships with potential clients, creating proposals) • Building of media relations • Intense media monitoring with different digital tools • Corporate writing (press releases, corporate articles, newsletters, pitches, Q&As, social media posts, briefing books)