Maximilian Schmalhofer

A&R Manager | Music, Culture & Audience Growth

Bavaria, Germany

About

Experience

  • A&R Manager at Universal Music Group
    Apr 2024 - Present · 2 yrs 3 mos

    - #1 chart entry with the multimedia project Dämmerland; Top 10 albums and multiple Spotify Top 50 singles across Electrola and Better Now Records. - Negotiated and closed long-term artist contracts independently via TikTok trend analysis and streaming KPI scouting and led end-to-end release management, coordinating cross-functional stakeholders across management, legal, marketing, and data analytics teams at scale.

  • Sony Music Entertainment (Berlin, Germany)
    • Label & Project Manager
      Aug 2023 - Apr 2024 · 9 mos

      - Working with the product managers to develop release strategies for Sony Music Artists - Developing an automation app for the entire label workflow Coordinating - Supporting the build-up of a new team

    • Product Coordination Manager
      Feb 2022 - Aug 2023 · 1 yr 7 mos

  • Artist Manager at Jesper Munk Music Management
    Jan 2021 - Apr 2024 · 3 yrs 4 mos

    - Organisational, business and legal support, including negotiating all artist-relevant contracts (publishing, recording contracts (publishing, recording, featured artists, brand partnerships) and sponsorships. - Album release 2022 with cross-channel marketing strategy, as well as supervision and marketing of the release, as well as financing through a crowdfunding project via Startnext

  • Data Strategy at Alexander Thamm GmbH
    Apr 2019 - Aug 2019 · 5 mos

    - Creating a data strategy for one of the largest automotive manufacturers - Organising and conducting of workshops

  • Financial Planning & Analysis at Medidata Solutions
    Oct 2018 - Mar 2019 · 6 mos

    - Supporting the financial planning and analysis department with daily tasks - Introducing a reporting system on a cost centre basis with Excel and the BI solution Tableau