Maximilian Martin

Senior Performance Manager at Fifty

London, England, United Kingdom

About

Experience

  • Fifty (2 yrs 5 mos)
    • Senior Performance Manager
      Aug 2025 - Present · 1 yr

    • Performance Manager
      Mar 2024 - Aug 2025 · 1 yr 6 mos

  • TBD Media (3 yrs 1 mo)
    • Senior Campaign Manager
      Jul 2023 - Mar 2024 · 9 mos

    • Campaign Manager
      Mar 2021 - Jul 2023 · 2 yrs 5 mos

  • Digital Fuel Marketing Limited (3 yrs 2 mos)
    • Campaign Executive
      Jan 2020 - Jan 2021 · 1 yr 1 mo

      Working closely with the Head of Operations in central Sydney, our campaign operation team involved ourselves in weekly tactical planning and optimisation meetings to deliver paid campaign services to our clients. Duties: - Regular account managing duties. - Continuously implementing campaign optimisations across available marketing platforms. - Regular client communication regarding weekly campaign metrics & spend, ad copy and creative. - Testing new ad copy, creative & interest groups across Google and Facebook to maximise CTR. - Campaign tracking, bid adjusting, evaluation and reporting to my superiors on all paid activity. - Other duties included extensive keyword research, competitor analysis, A/B testing, landing page optimisation, client budget tracking, negative keyword implementation, dynamic keyword insertion, assisting with weekly client reporting & continuous account optimisations to maximise client ROI.

    • Marketing Executive
      Apr 2019 - Dec 2019 · 9 mos

      Duties: - Responsible for the management, development & reporting for two CPI/CPA Mobile App Campaigns. - Carrying out daily client facing reporting tasks via Google Sheets. Calculating publisher performance by CTR, CPA & ROI. - Assist with paid campaign account structure, interest group selection and ad creation over platforms including Facebook, Snapchat, Taboola, TubeMogul & Google. - Reaching out to affiliate sites, brokering partnerships, negotiating CPA & Revenue share deals. - Holding weekly calls with our affiliate clients, discussing campaign updates and new affiliates sites to test - writing up notes & distributing via email. - Tracking affiliate activity via MyAffiliates, liaising with existing affiliates providing updated creative, copy & web links. - Other duties included: US Market research, SEMrush & Ahrefs website analysis, link building & assisting with monthly content scheduling.

    • Marketing Assistant
      Dec 2017 - Mar 2019 · 1 yr 4 mos

      Duties: - Assist in the preparation of our weekly report(s) and presentation(s) to send to our paid media clients. - Pull marketing data from online platforms such as MyAffiliates, Income Access, TubeMogul (Adobe), Taboola & InTune for use in client reporting excel reports. - Scheduling synchronised social media posts across social platforms using tools such as HootSuite. - Updating company owned websites with new copy via WordPress. - Creating & expanding an internal brand across Facebook and Twitter – posting regular engaging content eventually accumulating over 500 followers. - Representing one of our Online Casino clients at Lisbon Affiliate Conference, in Portugal. Explaining our new product to affiliates and negotiating CPA, Revenue share and Hybrid deals.

  • Support Worker at Independence Homes
    Apr 2016 - Jan 2017 · 10 mos

    The setting houses and supports 23 adult epileptic service users and enables them to live with the maximum independence that can be achieved, relevant to the severity of their respective condition. • The role required the ability to adapt to a broad range of situations and involved working individually and within a team of other support workers. • Responsible for administering daily medication and carrying out activities in line with medication training requirements. • Received specialised training to diagnose seizures and support service users during a seizure, administering emergency medication when necessary.

  • Shop Floor Assistant at Sainsbury's
    Feb 2015 - Jun 2015 · 5 mos

    Whilst studying for A levels I worked on a 14-hour weekend contract as a shop floor assistant which included assisting customers, stocking shelves and ensuring that the shop floor was presentable at all times.