Maximilian Lohrmann

About

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Experience

• Commerce Manager at Daimler Buses GmbH
  

  Product Management & Market Steering / Deputy Teamlead Daimler Buses Digital Commerce Platform • Steering and coordinating all B2B eCommerce activities across 14 international subsidiaries from headquarters • Responsible for digital product management of the B2B spare parts online shop •Ensuring alignment and continuous platform development across markets • Leading all marketing and communication activities related to the Digital Commerce platform • Driving the digital transformation of the spare parts purchasing journey • Expanding online spare parts business growth

• Co-Founder at BAM!Sticks
  

  The first bamboo drumsticks in Europe.

• Product Management at Müller Holding GmbH & Co. KG
  

  Product and category management including conception and design of new products. Own responsibility for Müller's private label confectionery range and purchasing of the products.

• Corporate Student at Müller Holding GmbH & Co. KG
  

  Practical phases during my studies: 1st semester: Internal sales 2nd semester: Purchasing 3rd semester: Product management private label 4th semester: Marketing 5th, 6th semester: Product management private label

• Master Thesis Product Management Digital Services at Daimler Buses GmbH
  

  Title: Effective Product Management for Digital Services in the Commercial Vehicle Industry – A Case Study of a SaaS Product