Berlin, Berlin, Germany
I'm a freelance digital marketer who loves helping technical companies tell their stories. After building out marketing from scratch at a hyper-growth AI startup, I now support teams with social media, email, and all the behind-the-scenes operations that keep things running (HubSpot, automations, reporting, landing pages, webinars). I'm a bit of a Swiss Army knife, focusing on high-impact work that actually moves the needle for growing teams.
As the company’s first CRM hire, I laid the foundation for a scalable, data-driven email strategy focused on: • Original weekly newsletters spotlighting new audio releases and strengthening audience engagement • Automated nurture journeys triggered by user behavior and lifecycle stages to drive retention and conversion • AI integration throughout the content creation process, increasing output and enabling more individualized messaging
As one of the company’s first marketing hires, I took ownership across a broad range of strategic and hands-on projects — from brand awareness to CRM optimization and event marketing: • Owned company social media, email, and CRM channels end-to-end — from ideation to content creation and reporting — growing total audience 4x through daily posts, monthly newsletters, and automated email nurtures • Project-managed a coding competition with an $80K budget, overseeing promotion and logistics to generate 500+ qualified leads • Led promotional efforts for the inaugural in-person Real-Time Analytics Summit, resulting in 400+ registrants • Supported the company’s website rebuild by collaborating with a design agency and overseeing content migration to a headless WordPress setup • Partnered closely with the Sales team to streamline Salesforce integration and improve cross-functional data alignment
• Attended lectures by GGV Investors and leading business professionals on key entrepreneurship topics, from financing to design thinking • Built a US-wide network of fellow startup enthusiasts and changemakers