Greater Munich Metropolitan Area
I am an experienced leader in the digital advertising space, focused on building scalable growth strategies, driving data-informed decision-making, and developing high-performing teams. Currently, I lead an organization of 30+ professionals and oversee complex business areas with significant revenue responsibility. My core expertise lies in designing and executing innovative go-to-market strategies, particularly within performance marketing, retail media, and platform-driven ecosystems. I combine strong analytical thinking with an entrepreneurial mindset to unlock sustainable growth for both clients and organizations. Beyond my operational role, I am deeply interested in future-oriented topics and emerging business models. I am always open to connecting with peers, exploring new market opportunities, and engaging in strategic partnerships.
Leading a team of 40 (Senior) Strategic Account Managers across 4 Sub-Verticals (Consumer Electronics, PC & Office, Home & Kitchen, Tools & Outdoor) for Amazon‘s Advertising Business, including Management of other People Managers and international projects.
Leading a team of (Senior) Strategic Account Managers for Amazon‘s Advertising Business. Focus industries include Consumer Electronics and Hardlines.
Advising Amazon‘s most important Advertisers on strategic opportunities for their Performance Marketing (Sponsored Ads) and leading global projects in business development (incl. Budget Forecasting, Product Selection and Peer Benchmarking).
- Development and implementation of corporate strategies - Systematic research, processing and presentation of strategic data - Analysis of corporate and market data - Preparation of project reports - Extensive use of Microsoft Excel and Powerpoint
- Development of short and long term marketing plan - Development of SEO strategy and actions implementation - Design and running of campaigns on various social media channels - Product/website localization regarding market specific idiosyncracies
- Systematic research, processing and presentation of strategic data - Analysis of corporate and market data - Preparation of project reports - Extensive use of Microsoft Excel and Powerpoint
- Support in the development and implementation of a customer management strategy - Comprehensive competitor analysis in context of a market positioning strategy - Systematic research of brand strategy elements - Development of survey design and evaluation of results