Amsterdam, North Holland, Netherlands
Performance media marketer at one of the most iconic global companies in the world: adidas. My current work experience aligns closely with the values that define me to this day: 1. International mindset - my passport may say I'm Dutch but call me in English, Dutch or German; it really doesn't matter. I've had the tremendous opportunity to live on 3 continents and 7 countries. It has shaped me to becoming the curious, open minded individual I am today. 2. "Through sport, we have the power to change lives" is what adidas lives by and it is very dear to me. Sport gives me energy, joy and motivation. It has opened countless doors and helped create and foster great relationships in my life. 3. Digital first - I have grown up with the incredible changes in technology that have shaped consumer behaviour. I am passionate about staying at the forefront of this continued change.
Key roles: - Representing all of performance media EU (paid search, paid social, display) on commercial campaigns including Black Friday to the wider business. - Responsible for managing a succesful Peak Holiday Campaign each year - Developing and growing generic search EU through a new strategy - Managing the end-to-end rollout of Mid Funnel campaigns across search, social and display. This requires connecting and coordinating business units, paid media channels and agency representatives. Previous campaigns include Outdoor Terrex Free Hiker, Basketball Harden 5, Tennis US open and many more. Key skills: Paid Search strategy Project Management Stakeholder Management
Co managing the growth of a new international ecommerce platform. Activities include setting up new business processes, managing website content, stock control, liaison with partners/suppliers & marketing activities such as pricing and creating a user-friendly experience. In a nutshell, a little bit of everything.
Internship primarily, but not limited to, the fields of promotions, online marketing, analytics and merchandising. Involved thoroughly in the conception and coordination of several B2C promotional campaigns. Activities include building the actual concepts, creating relevant communication materials such as online banners and tracking progress using tools such as Google analytics. Achievements- gained approval to launch and manage a self-conceived B2C promotional campaign targeted at a newly identified target group. Also designed a new promotion to increase awareness of AutoScout24's price tool which has since been integrated.
Internship in a Munich based events and trade fair company. Customers include Google, Marc O'Polo, Sport1 and many more. Was involved in all aspects of business operations including customer acquisition, liason, events marketing, general management, logistics and administration. Was in charge of website content management for the company website and event websites.
Involved in handling logistics and the setting up of business exhibitions and company events.