Maxime Labbé

Managing Director / General Manager, Menarini Diagnostics BeNeLux | P&L, Performance & Value Creation | Diagnostics, Medical Devices, Life Sciences, Digital Health & Wearables

Brussels Metropolitan Area

About

Managing Director | General Manager with full P&L ownership and accountability for EBITDA and performance across Diagnostics, Medical Devices, and Digital Health. Proven track record in driving growth, optimizing margins, and delivering sustainable value in complex regulated B2B healthcare environments. Strong background in enterprise sales, large strategic accounts, and complex multi-stakeholder negotiations across local and international organizations. Experienced in business development, partnerships, and market execution with a strong focus on commercial excellence. Proven track record in driving revenue and market expansion, while leading high-performance teams to deliver value-creation objectives. Focused on the long-term evolution of healthcare toward more personalized, data-driven models, leveraging medical devices, wearables, digital health, and AI-enabled diagnostics to improve patient outcomes and operational efficiency, ultimately contributing to better healthcare and quality of life. A real CEO mindset in action: Capacity to drive organizational and cultural transformation with clear direction, strategic alignment, and disciplined execution. Experienced in building and structuring leadership teams, reinforcing accountability, and translating strategy into measurable performance. Proven ability to work with full autonomy, managing day-to-day operations while effectively reporting results to senior leadership, driving operational efficiency and sustained growth.

Experience

  • Managing Director / General Manager Benelux at A.Menarini Diagnostics S.r.l.
    Apr 2023 - Present · 3 yrs 3 mos

    Full P&L ownership for the Benelux affiliate, with accountability for EBITDA, performance and value creation, leading cross-functional teams in a regulated B2B healthcare environment.

  • Commercial Director BeLux at Abbott
    Nov 2019 - Mar 2023 · 3 yrs 5 mos

  • Enterprise Commercial & Customer Experience Leadership at Abbott
    2012 - 2019 · 7 yrs

  • Key Account Manager – Life Sciences & Industrial Solutions at Analis sa/nv Belgium
    2010 - 2012 · 2 yrs