Greater Madrid Metropolitan Area
Business development and expansion leader with 15+ years of experience launching and developing operations across Spain and France. I specialise in market entry, commercial strategy and building local partner ecosystems that enable companies to grow, with a growing focus on Immersive Entertainment and Location-Based Entertainment (LBE). I typically support companies by: • Leading market entry strategies and country launches • Building local partnerships, distribution channels and business networks • Structuring commercial processes and sales pipelines • Developing B2B relationships with key stakeholders • Driving sustainable revenue growth in new markets Selected achievements include: • Launched operations from scratch and built local partner networks in Madrid • Co-founded and scaled a digital marketplace reaching €6M+ GMV and 1,000+ paying customers • Developed business across Spain and France for international companies • Built KPI-driven sales processes and commercial playbooks • Currently driving commercial development in Spain for Kylii, a French LBE technology company, introducing immersive entertainment solutions to leisure venues, FECs and hospitality operators Experience across sectors: Immersive Experiences | Location-Based Entertainment | Commercial Real Estate | Digital Marketplaces | B2B SaaS | Tech-enabled Services Core expertise: Market Entry | Business Development | Strategic Partnerships | Channel Development | Commercial Strategy | Revenue Growth | B2B Sales Languages: Spanish, English, French Based in Madrid with strong experience in Spain–France cross-border expansion. Always interested in conversations around Entertainment experiences and market expansion.
Independent business development collaboration focused on immersive entertainment solutions in Spain. Kylii provides immersive experiences and interactive play spaces for children, teens, and adults
Responsible for launching and developing the company's presence in the Madrid market. • Launched local operations from scratch and built a partner network across retail, franchise and service sectors • Secured 160 locations and closed 12 commercial agreements in the first 6 months • Built a repeatable commercial approach to support future multi-city expansion
Co-founded and launched the marketplace, defining strategy, revenue model, and go-to-market. • Built a KPI-driven sales funnel with CRM workflows and playbooks (10-person commercial team). • Scaled the platform to 1,000+ paying customers, €6M+ GMV, 4,000+ monthly events and 17k+ Pros. • Contributed to a €1M fundraising process with VCs, investors, and ENISA. • Led commercial integration following company acquisition and launched a 360º SaaS service reaching 150 customers.
• Led B2B expansion in France across hotels, architects, and trade-show channels. • Coordinated the opening of a 600 m² Paris flagship store, from hiring to daily operations. • Reported to European HQ and aligned local execution with central strategy.
• Barullo.com: Led the first French expansion plan and prepared a VC pitch for broader European growth. • Fisixsport.es: Conducted a growth feasibility study for a sports personal care e-commerce business. • Champagne Delavenne: Led Spain market introduction in the B2C channel.