Maxime Weber

Freelance Marketing Consultant | Go-to-Market Expert | Category & Trade Marketing | Driving Growth

Belgium

About

I help companies turn marketing ideas into results. After 20+ years in senior marketing roles, I now work as a freelance consultant supporting teams with go-to-market planning, category and trade marketing, and product launches. I enjoy combining strategy with hands-on execution, understanding the business challenge, simplifying the path forward, and helping teams deliver. I’ve worked with both B2C and B2B environments, retailers and distributors, and companies going through growth or transformation. How I can help: - Go-to-market strategy and implementation - Category & trade marketing support - Innovation and launch planning - Portfolio optimisation - Interim or transition marketing leadership If you need an extra pair of hands — or a fresh pair of eyes — on your marketing challenges, let’s talk.

Experience

  • Freelance Marketing Consultant at Self Employed
    Nov 2025 - Present · 8 mos

  • Marketing Director Benelux at Beko Europe
    Apr 2024 - Nov 2025 · 1 yr 8 mos

  • Whirlpool Corporation (8 yrs 7 mos)
    • Marketing Director Benelux & Nordics
      Feb 2023 - Mar 2024 · 1 yr 2 mos

    • Marketing Director Benelux (Ad Interim)
      Nov 2021 - Feb 2023 · 1 yr 4 mos

    • Senior Category & Trade Marketing Manager DACH
      Feb 2021 - Feb 2023 · 2 yrs 1 mo

  • Key Account & Product Manager Benelux at Haier
    Apr 2011 - Sep 2015 · 4 yrs 6 mos

  • Product Manager Home appliance & Audio-video products at Panasonic Belgium
    Apr 2008 - Mar 2011 · 3 yrs