Vancouver, British Columbia, Canada
I’m an innovative, results-driven product leader with a track record of developing and delivering high-impact products that resonate with millions of users. I have deep expertise in navigating complex challenges, leveraging advanced methodologies, and translating user insights into strategic product initiatives. Recognized for exceptional leadership in cross-functional environments, strong strategic vision, and a commitment to continuous improvement and customer satisfaction.
Leading product for Amazon SQS, Amazon SNS, and Amazon Kinesis Data Streams defining what’s next for AWS’s serverless streaming and messaging services.
► Established the business model for compute across Unity Cloud, including all compute tiers for Unity Build Automation and Unity Cloud Automation on Mac, Windows, and Linux. Introduced Automation Agents to replace the Machine Concurrency model, which optimized perceived customer value and improved margins. ► Built and managed a sales pipeline in partnership with Sales and BizOps to convert high-value DevOps customers into managed clients. Developed a pricing strategy that offered meaningful discounts while preserving healthy margins, securing long-term commitments and recurring revenue. ► Led complex negotiations with console platform providers to unblock support, securing approvals from Microsoft and advancing negotiations with Sony and Nintendo before my departure.
► Developed a three-year product strategy, translating it into annual goals, and roadmaps and overseeing 90+ initiatives from inception to launch, ensuring continuous progress and alignment with user needs and business goals. ► Developed a fixed pricing model for Unity DevOps simplifying pricing and making it predictable for users. This model improved customer acquisition and retention, ensuring consistent recurring revenue. ► Oversaw multiple initiatives to address the primary customer complaint about slow builds, improving average build speed by 30% and in turn improving overall satisfaction and retention. ► Led the migration of over 80,000 customers to a new metered billing pricing structure. Achieved an 80%+ customer retention rate and increased ARPU by 950% through tailored user journeys which led to a 100%+ increase in revenue YoY. ► Proposed and led initiatives to optimize costs, resulting in an overall 60% COGS reduction. ► Introduced Demand Management and Dependency Lifecycle processes, improving request triage and dependency management. Established a new planning process to increase team involvement and goal-setting.
► Managed the DevSecOps function, ensuring cloud and corporate infrastructure security, secure SDLC, and incident response. ► Conducted a comprehensive gap analysis of access management to AWS resources, identified potential products to bridge the gap, and oversaw a POC of shortlisted products to make a buy vs. build decision. ► Automated abuse response for Ow.ly link shortener through proactive and reactive approaches, resulting in a 60% reduction in security incidents. ► Improved AWS WAF coverage for public-facing products and services by 61%. ► Implemented centralized management of all AWS WAFs through shared rules, common logging infrastructure, and the use of AWS Firewall Manager.
► Led the transformation of the development process for two business-critical portfolios from the waterfall model to Scrum, and drove the adoption of DevOps practices. This resulted in a 570% decrease in lead time, a 480% increase in deployment frequency, and a near-zero change failure rate. ► Increased the self-care portfolio's monthly net revenue by 180% and monthly active users by 130% by implementing initiatives such as business model innovation, personalization, UI/UX enhancements, market expansion, gamification, and improved reliability. ► Received the MTN Group Fastest Growth Self-care App award, and National Digital Innovation award, and achieved the second most popular Iranian mobile application rank for the self-care portfolio. ► Significantly increased eCommerce monthly unique visitors by 488%, monthly net revenue by 430%, and overall conversion rate from 1.79% to 3.83% by implementing initiatives such as omnichannel experience, customer club, UI/UX enhancements, order tracking, pickup delivery, and two-hour delivery. ► Launched and adopted various technologies, including container orchestration, application performance management, monitoring, web analytics, collaboration, configuration automation, continuous integration, enterprise agile planning, source control management, and automated testing to improve the overall efficiency of the DevOps process.
► Pioneered modern digital product management methodologies and agile development within the company. ► Centralized identity and access management, account management, storage of account data, compliance, and privacy management of customer-facing products in Universal Login. ► Grown sign-up conversion by 54% and sign-in conversion by 71% on Universal Login integrated products. ► Automated measurement of company-wide KPIs on the Management Dashboard and provided the c-suite with the ability to drill down on each KPI to identify the possible root cause of unsatisfactory performance.
► Directed offensive and defensive information security programs, including SOC, incident management, vulnerability management, penetration testing, compliance, and auditing. ► Devised the vision, strategy, and roadmap of the SIEM solution and Governance Suite, and led the procurement, deployment, and adoption of necessary information security technologies, such as vulnerability assessment and penetration testing tools. ► Founded the Security Operation Center and built the Incident Response Team, which successfully detected, contained, and eradicated 7 security incidents with severe potential impact. ► Initiated and managed the automation of 3 security business processes, which later evolved into the Governance Suite, centralizing 12 business processes used by over 500 enterprise users. ► Built the Tiger Team responsible for penetration testing and vulnerability management, identifying and remediating 87 vulnerabilities that could have significant financial, legal, reputational, or business continuity impacts. ► Innovated a model to quantify the risk score of each product, and decreased the overall risk score by 37%.