Max Baron

Head of E-commerce & Digital (Petrossian)

France

About

Always excited to dive into discussions surrounding product vision, traffic & e-commerce activations 🚀

Experience

  • Head of E-commerce & Digital at Petrossian
    Jun 2024 - Present · 2 yrs 2 mos

  • Lecturer in Product Management (Digital, E-commerce, Acquisition) at Essec Business School & Toulouse Business School
    Jan 2017 - Present · 9 yrs 7 mos

  • CHAUMET ()
    • E-commerce & Traffic Product Manager
      Dec 2020 - Oct 2024 · 3 yrs 11 mos

      . Lead the replatforming & e-commerce launch in 20 countries . Lead the product discovery & delivery . Lead the roadmap & strategy . Monitor data & improve performance . Lead traffic acquisition (SEO / SEA / SMA) . Lead content animation & e-merchandising . Management of 2 people

    • Product Owner
      Aug 2016 - Dec 2020 · 4 yrs 5 mos

      Product owner • chaumet.com & events websites • PIM (Akeneo) • DAM (Bynder) • Store database (Yext) ----- chaumet.com (Drupal, Magento, Wordpress, Custom) • Front & Back evolutions: planning & budget, evolutions & testing from specification to production (ActiveCollab - Trello - Photoshop...) • Managing our current project to revamp corporate websites (Magento) - Agile Methodology • Content Management: editorial & product catalog in 6 languages • Data analysis & statistics (Google Analytics - Tag Manager - Data studio - Content Square - Tableau) • Performance & SEO optimizations (Dareboost / Search Console / Botify) • Main interface for CDN (Akamai), hosting (LBN), store locator (Leadformance), domain name (Domainoo)... PIM (Akeneo) • Planning & budget, evolutions & testing from specification to production (Jira - Interface to SAP) • Migration to v2.3 (CE): audit, specifications, data cleansing, testing DAM (Bynder) • Planning & budget, evolutions & testing from specification to production • User management: access & permissions, support, training Events websites • Planning & budget, evolutions & testing from specification to production • Some launched websites : https://crownyourlove.chaumet.com / https://makeityours.chaumet.com/en/ - https://exhibition-tokyo.chaumet.com/en

  • Digital & Innovation Consultant at Solucom
    Jul 2014 - Aug 2016 · 2 yrs 2 mos

    Missions at BNP Paribas, SNCF & Solucom in Management & Information Technology: . Project manager (MOA) for the development of a social & collaborative platform (target: 190 000 people): 40 people team coordination, platforms and meetings animation, testing, planning… . Project manager (MOA) for business intelligence application . E-learning platform creation . Web design . Analytics . Internal communication . Human ressources recruitment mission (50 jobs interviews) . Pre sales support

  • Digital Strategy Consultant at Swiss Ski Resort
    Jun 2013 - Aug 2013 · 3 mos