Max Lurie

Chief Executive Officer @ Atlantis UV | Management, Project Management

Hungary

About

Atlantis UV, under my leadership as Founder and Managing Director, is pioneering the adoption of Atlantium Hydro-Optic™ UV Technology across Europe. With over 15 years of experience in international B2B water treatment, I guide our team in delivering chemical-free water disinfection solutions tailored to high-compliance industries such as pharmaceuticals, food & beverage, aquaculture, and power generation. Our comprehensive services encompass design, installation, service, and optimization, ensuring clients meet stringent regulatory and sustainability goals. Focused on driving innovation in water infrastructure, we enable mission-critical facilities to adopt sustainable, non-chemical solutions. By building trust-based, long-term partnerships, we empower clients to achieve compliance and performance objectives. Backed by Atlantium’s global expertise, we deliver cutting-edge UV technology with local responsiveness, fostering a new era in water disinfection.

Experience

  • Chief Executive Officer at Atlantis UV
    Jan 2025 - Present · 1 yr 7 mos

    Founder & Managing Director | Atlantis UV Exclusive Partner of Atlantium Hydro-Optic™ UV Technology 📍 Budapest, Hungary |Europe | Hybrid I lead the strategic launch and growth of Atlantis UV, the exclusive distributor and service partner of Atlantium’s Hydro-Optic™ UV Technology across Europe. We provide chemical-free, high-performance water disinfection for regulated industries including pharma, food & beverage, aquaculture, and power generation with full lifecycle support: design, installation, service, and optimization. Key focus areas: • Built a local, agile team of engineers, field techs & sales pros • Opened access to high-compliance markets • Spearheaded adoption of UV tech in critical water infrastructure • Fostered long-term partnerships with industrial clients prioritizing sustainability & reliability 💧 Sustainable water. Engineered for compliance. Delivered with expertise.

  • Sales Director Russia&CIS at Atlantium Technologies
    Jun 2014 - May 2025 · 11 yrs

  • Regional Sales Manager at Amiad Water Systems
    Jan 2000 - Mar 2014 · 14 yrs 3 mos