Biel, Berne, Switzerland
Senior executive with 20+ years of leadership experience in the luxury watch and jewellery sector across Switzerland and international markets. Proven track record in multi-branch P&L ownership, operational turnarounds, brand portfolio expansion, and high-end VIP client development. Trusted leader with deep industry network, recognized for driving sustainable revenue growth, building high-performing teams, and delivering differentiated client experiences for HNW and UHNW customers.
Independent luxury consultant specialized in haute horology, fine jewelry, and gemstones, delivering tailored advisory services for premium brands and private clients. Expertise includes sales training and retail performance development for high-end boutiques, with a strong focus on customer experience, luxury positioning, and conversion excellence. Experienced in managing relationships with HNWI and UHNWI clients, providing personalized service, discretion, and strategic client engagement. Skilled event coordinator with a proven ability to organize exclusive luxury events, private presentations, and VIP experiences that strengthen brand presence and client loyalty.
As Head of VIP Experience, with extensive expertise in exclusive client relations and event management, I specialize in creating tailored experiences for our most valued clients. To implement this successfully, I am open to collaborations with other luxury brands.
The Lucerne branch was opened in 2014 due to its strong tourism-driven potential. After taking over the role in 2019, I applied my extensive experience in the watch industry to restructure the team and optimise processes. This transformation improved efficiency and enabled us to better serve both international and local clients, resulting in a turnover increase of over 30%. Despite losing several key brands, I led a small yet highly efficient team to achieve the strongest sales results to date. In 2025, I additionally assumed responsibility for the Zurich branch, overseeing two strategically important points of sale. The transition was completed within one month and quickly led to new record sales levels. Through my professional network, I secured additional prestigious brands, including Mido and Gerald Charles, strengthening our offer for the Asian clientele. During this period, I also shifted strategic focus towards our jewellery brands, a tactical move that successfully compensated for fluctuations in watch sales and contributed to continued sustainable growth.
Successfully built and developed a new POS for Watches of Switzerland, an affiliated company of Les Ambassadeurs, representing prestigious brands such as Tudor, Longines, Bell & Ross, Oris, Victorinox, Union Glashütte, and others. Managed and expanded key relationships within the Asian tourist market, working closely with tour guides and tour operators to drive business development and increase brand visibility. Through strong team spirit, strategic cooperation with tourism partners, and a highly service-oriented approach, we exceeded the initial budget targets by 37% within the first year. Acted as a central point of contact between luxury brands, international clientele, and tourism partners, ensuring premium customer experiences and sustainable commercial growth.
Build up a new jewelry and watch Boutique in the heard of Solothurn, Switzerland. Comco was the main shareholder. Main task is to build the right product environment and the right structure for the sales potential in the region. Work out the Marketing strategy with local players and organizing events with different brands in the shop to attract the client. Implement the right stock system as well as all the necessary controlling and planning tools. in 2018 Comco decided to sell everything to the minor shareholder und get out of the business
Helvetansa was one of the first luxury shop in Romania with total 3 POS and is selling watches and jewellery from top brands like Audemars Piguet, Vacheron Constantin, Chaumet, Chanel, IWC, Cartier, JLC, Piaget Baume & Mercier, Longines, Rado, Tissot. In 2015 i had the strategic lead to transfer the old company Helvetansa in a new structure and rename it to Helvetia Luxury Watches • Leading over 30 employee in three point of sales • Negotiation with suppliers, partners and banks for new terms and condition • Product Portfolio Management • Organize and execute Events for Brands which we represent • Restructuring and working out a new business strategy • Controlling and reporting, budgeting, monthly reporting, cash flow planning • Ensure accurate processing of shareholder meeting • building up a CPO business in 2012 • Solve legal issues • Establishment of after sales service • Establishment of B2B business