Singapore
Led strategic growth initiatives for consumer and gaming advertisers across global markets, with a strong focus on performance optimisation, campaign expansion, and client retention. For 6 months, I was based in San Francisco, where I partnered closely with high-potential accounts to accelerate adoption of Moloco’s programmatic advertising solutions. In addition to client strategy, I served as an interim Implementation Manager for multiple high-impact accounts - bridging onboarding, technical setup, and campaign activation. My role involved aligning cross-functional teams, identifying growth levers, and building trusted relationships with both internal stakeholders and clients to drive long-term success. Key Highlights: - Supported top-tier consumer and gaming advertisers in the US, contributing to scaled campaign success. - Successfully onboarded and launched campaigns as an interim IM, ensuring smooth technical integration and early performance wins. - Identified optimisation opportunities using data insights and market trends, driving incremental revenue growth. - Delivered client-facing business reviews and campaign strategy sessions with a focus on ROI and user acquisition goals.
Owned the day-to-day campaign operations and performance reporting for 50+ mid-market clients across EMEA, USA, and Southeast Asia, supporting user acquisition efforts on Moloco’s machine learning-powered advertising platform. Delivered actionable insights and data-driven recommendations across verticals including gaming, fintech, e-commerce, and lifestyle. Worked closely with Engineers and Product team to track campaign health, identify optimisation opportunities, and ensure timely execution of client requests. Took initiative in streamlining processes through internal documentation and reporting automation to support scalable account growth. Key Highlights: - Supported multi-regional client portfolio spanning 3 continents and multiple time zones. - Improved campaign performance by 40% through tailored analysis and proactive operational support. - Built efficient internal workflows to reduce turnaround time by 30% for reporting and campaign changes. - Recognised for attention to detail, regional adaptability, and strong client communication.
- Involved in the whole development life cycle, including technical design review, test case design and planning - Perform functional testing via grey-box and white-box methodologies - Conduct API interface testing, and API automation testing, performance testing, security testing, integration testing for system/module/API/tools - Bug analysis and tracking, setting up and maintenance of testing environment - Development and maintenance of testing tools, automation testing tool and scripts - Continuous improvement of testing process, testing quality and efficiency through research of testing skills and techniques
- Routinely met and exceeded department expectations for work productivity and levels of accuracy. - Supported and took part in a number of incentive-based programs aimed at achieving sales target.
- Developed and implemented software solutions based on client requirements - Tested and refined software prior to rollout - Released ad hoc product patches