Salt Lake City, Utah, United States
Max Haimowitz is a director, cinematographer, brand strategist, and AI problem-solver based in Salt Lake City, Utah. As Chief Brand and Marketing Officer at Visit Salt Lake, he leads destination marketing, creative development, and major partnership initiatives ahead of the 2034 Winter Olympics. Prior to VSL, he served as Global Art Director at Whole Foods Market, leading creative and national campaigns at scale. He founded Desert Trip Productions, producing documentary-style work for brands including Ford, Microsoft, HOKA, KEDS, and 11th Hour Racing. He also founded Mirage AI Studios, a consultancy built around custom AI strategy and problem-solving, and Kiro, a creative feedback platform for modern production and marketing teams.
As Director of Content at Visit Salt Lake, I’m leading content strategy with a lens to innovate how we tell stories and inspire travel. I direct and produce original content, manage our internal team and creative partners, and guide the overall creative vision. I also focus on strengthening community relationships—engaging local creators, businesses, and storytellers to build a platform that lifts up Salt Lake’s diverse voices and shows the world what makes this place so special.
www.miragestudios.io We take your hazy day dreams, and turn them into reality. marketing consulting. ai development & strategy. app development. branding.
www.deserttripproductions.com We transform stories into visuals that linger long after the screen fades to black. Our collective has proudly worked with: HOKA, Whole Foods Market, Outside, BBC, Ford Bronco, Netflix, National Geographic, The North Face, Patagonia, Sony, YETI, Alpinist Magazine, Osprey, Arc'teryx, SCARPA
www.maxowitz.com Select Clients/Projects: HOKA, Lofta, Ford, Sundance Film Festival, 11th Hour Racing, Grade 7 Equipment, Meridian Line, Rumpl, Matador Equipment, The Spice House, Navajo Highways TV show, Alpinist Magazine, Osprey, Arc'teryx, SCARPA