Helsinki Metropolitan Area
- Lead Cesim’s business development and customer relationships across the German-speaking region (Germany, Austria, Switzerland) - Manage partnerships with academic institutions, including onboarding, training, and support for new B2B clients - Analyze regional trends to align product positioning with the needs of German-speaking educators and institutions - Manage integrated Sales, Marketing, and Customer Success efforts to drive acquisition, retention, and client satisfaction - Represent the company at conferences and events; organize workshops and targeted outreach campaigns to grow market presence
- Organization of the Cesim Elite Competition: 6 editions so far, expanding from France in 2020 to a global event with over 16,000 students from 25+ countries participating annually. - Coordination of workshops and other complementary activities for educators, achieving 611 registrations in 2024.
• Email Campaigns: Execute 48+ targeted email campaigns annually using HubSpot and Mailchimp, increasing qualified leads. • Website & Content Management: - Enhance the French and German websites, resulting in a 6-10% annual growth rate in website traffic since 2016. - Blog articles and social media posts in French and German - Collect and publish customer testimonials. • Workshops & Events: - 14+ workshops and events: invitations, landing pages, registrations, and post-event activities such as replays and testimonials. - Organized Train-the-Trainer webinars with clients to train multiple participants simultaneously. • Funnel Automation & Lead Management: - Implement HubSpot workflows to reduce reply delays and assign leads to sales managers. - Expanded the contact database by 525% since 2016. - First point of contact for inbound leads via email and live chat. - Maintain and update lead data in SugarCRM. • Marketing Materials & E-Learning Courses: - Develop brochures, promotional and tutorial videos, and starter kits to support marketing efforts and client needs. - Create detailed online train-the-trainer courses using Easygenerator and oversee the implementation of automated certifications with Sertifier, allowing scalability and an increase in social media engagement. • Customer Support: Daily support for course creation, participant management, and technical issues. • Marketing Strategy Development: Conduct data gathering and analysis to identify the most effective marketing actions, to enhance campaign performance and ROI. • Team Management: Including training, briefing, providing feedback, and conducting weekly meetings. • Exhibitions: Exhibit at global conferences to promote Cesim’s offerings and expand the company’s network • Additional Activities: - Served as a judge at the Shanghai University Belt and Road electricity management competition 3 times. - Occasional legal support regarding VAT for sales operations in France.
• Managed Reception and Information Desk • Data Entry and Financial Transactions (cheque deposits) • Assisted in Public Service Management • File Maintenance and Updates • Cash Fund Routing according to procedure • Document Preparation for signature by the Public Finance Inspector • Administrative Dispatch of documents