Miami, Florida, United States
93% of brands die and 7% thrive based on the story they tell. Which group are you in? I help companies tell their story so customers engage, and then buy. Cisco, Amgen, Comcast, Ben and Jerry’s, Harvard and hundreds of startups increase sales with our help with story based selling, videos, presentations, lead magnets and conversion content. I share lessons, tips and training here in my newsletter because: You can only clarify your value with your unique story. Animation, commercials, graphics, interactive, and immersive content is my teams toolkit and in our DNA. With better sales & marketing, see more conversions, partners, and revenue. Looking back: The formative years: 15 years of successfully launching products and growing revenue at high-tech (software, enterprise web) companies during the internet boom...AT&T, Lucent, Cisco Systems, GeoTel, Watchfire, and Avaya. The build up: 8 years ago, I started Rip Media group to help new companies increase sales by producing branded commercials, and amplify brands globally with digital marketing campaigns. Now: Continuing to explain complex products with simple to understand messages, and promoting brands globally at our fast-growing digital agency: Rip Media Group. Produced over 400 commercial videos and product launches. We help start ups as well as worldwide brands. Subjectively and possibly interesting accomplishments: Marketing and Sales Director: Multiple start up companies Created 160 mill in new revenue streams Member: Producers Guild of America Leaders Council/Presidents Award at: Avaya, Cisco, Geotel, and AT&T Producer: Over 1,000 live and animated commercials, tv commercials, marketing videos, and sales videos, and 3 feature films. Author: Rise of the Entrepreneur Author: 90 seconds to impress Author: The 6 lessons for producing a winning commercial Contributing Author: The Producers Business Handbook, Focal Press Executive Producer: Bedrooms (Feature Film) Co-Producer: Enter the Dangerous Mind (Feature Film) Producer: Shambler (Feature Film)
Your brand will thrive, or die, based on the story you tell. With 70% of B2B purchase decisions happening online, your story online and in person must be rock solid - or you lose. I deliver clients new revenue streams by discovering their best & unique qualities, creating visually interesting stories and content that informs, educates and entertains. https://ripmediagroup.com Hard Skills: ✔ Customer Journey Architecture ✔ AI-Powered Personalization ✔ ABX / ABM / Lifecycle Marketing ✔ Journey Orchestration ✔ Martech + Data Integration ✔ Behavioral Insights ✔ Cross-Functional Alignment ✔ Digital Experience Optimization ✔ Test-and-Learn Models ✔ Full-Funnel Strategy ✔ Automation + Real-Time Experiences ✔ Segmentation + Targeting ✔ Content Personalization ✔ Customer Success Alignment Overall, created over 150 million in new revenue with our support and over 2.5Bill in market cap gains. ✔ Motorola: 1,000% increase in website traffic and 600% in revenue ✔ Novo Biosciences: received funding of over $11mm ✔ KnowRe: received funding of over $7mm ✔ ImagineLA: largest fundraise to date ✔ Microduino: 800% over ROI ✔ Netlinks: Sold $1mm from the first presentation ✔ RedFox Metaverse: 1.7mm views & 2mm in sales (in 40 days) My current role as CEO is the Visionary and Execution Leader of: - People - Processes - Systems I focused on being Chief Marketing Officer and executing next-generation marketing campaigns. The systems, processes and people include: CRM, Project Management, Creative Processes, Financial Systems, and all workflow processes. Producer and Creative Director: Over One Thousand Interactive, Animated, and Commercial videos Brand and product launch campaigns with Fortune 1,000 companies Enter The Dangerous Mind (Feature Film) Bedrooms (Feature Film) Shambler (Feature Film) Author: Rise of the Entrepreneur, The 4 most powerful social media tools in the universe Contributing Author: The Producers Business Handbook, Focal Press
The next phase of our work & lives will be powered AI & immersive technology. I am happy to be lead the AI & XR communities to bring talented minds and people together to network, grow, and learn. GTM Strategy and Results Top of Funnel to Bottom: Full restructure and rebuild for conversions - Complete rebranding of all go-to-market assets - Development of new offers and value for the company and customers (members) - Effectively rebuilding the public and private website, funnels, and CRM including creative, offer selection, and tracking - Creating 50% more lead conversions and additional revenue - Successfully improving web presence through SEO, A/B Testing, Retargeting Ads, Cold and warm email, increasing overall website traffic by 35% - Utilized Google Analytics to gather and track website metrics - Managing social media strategy across channels including writing creative copy for the manufacturing audience - Created courses and playbooks to enhance scale sales & sponsorship - Established and partnered with brands: Samsung, Magic Leap, Universities, and direct memberships Platforms / Tools: Salesforce Make N8N ClickUp AI/LLM workflow design Custom GPTs Key Content: * Explainer Videos * Product Videos * Brand Videos * Commercials * Pitch decks * Sales Storytelling Training
BuildWithin is revolutionizing apprenticeships, by bringing talented workers to IT, Services, Marketing, and Management though a training platform. Privately funded in 2022 and already working with multiple cities and enterprises.
As a child, I was fascinated by the gurus that told stories in commercials and films, and I dreamed of being producer one day...Yet, I started my career in high tech, marketing a product so complex that I realized only a story would explain the product better than so many fact-sheets. It worked...we grew and grew…a few years later Cisco purchased us for over $1 Billion. Now, I help companies grow based on this core of strong storytelling. Author: Rise of the Entrepreneur, The 4 most powerful social media tools in the universe Contributing Author: The Producers Business Handbook, Focal Press Speaking Engagements: American Marketing Association Higher Ed: Harvard, UCLA, USC, and the CalArts Center Professional Groups: Producers Guild of America, the National Academy of Television Arts and Sciences, the Screen Actors Guild, American Marketing Association, Sales and Marketing Leadership Alliance, the Web Associations: Marketing Association, Hollywood Film Festival, the National Association of Television Production Executives Corporate: Vistage, Stanley Black and Decker to Cisco Systems TV/Podcast: Business Rockstars, School for Startups Entrepreneurship Radio Hour, Edweb Mentor: Producers Guild of America