Maurice Hendrix

Managing Director | GM | CEO | International Commercial VP | Consumer Goods & FMCG | Business Transformation & Commercial Excellence | Interim & Fixed-Term Executive Leadership

Netherlands

About

“From strategy to disciplined execution, delivering sustainable, measurable growth.” I am an international Executive specializing in driving revenue growth, organizational transformation, and building high-performing teams across Consumer Goods and FMCG markets. With experience at VP and Managing Director level, I combine strategic leadership with hands-on execution, helping organizations translate ambition into measurable commercial results. I work with businesses that need to accelerate growth, improve go-to-market effectiveness, or lead complex transformation initiatives. What I do: I partner with leadership teams to: • Define and execute winning business strategies • Accelerate sales performance and revenue growth • Strengthen go-to-market models and channel effectiveness • Build high-impact commercial organizations • Lead international expansion and market entry • Deliver end-to-end commercial transformation How I add value: My approach is pragmatic, data-driven, combined with a human leadership style, enabling organizations to execute and deliver sustainable commercial results. I bring: • Proven track record in delivering sustainable revenue growth • Strong leadership of international and cross-functional teams • Deep expertise in FMCG and Consumer Goods environments • Experience in complex, multi-market (EMEA, DACH, BNL, SCANDI, UKI) organizations Typical engagements: • (Interim) Executive (Managing Director / General Manager / VP Commercial) • Organizational transformation programs • Revenue acceleration and sales excellence initiatives • Strategic advisory for growth and expansion Let’s connect: If you are looking to unlock growth, transform your commercial organization, or strengthen execution, feel free to reach out.

Experience

  • International Executive | VP, GM & Managing Director at MH Independent International Executive
    Mar 2026 - Present · 4 mos

    International executive specialized in leading organizations through growth, business transformation and revenue acceleration across Consumer Goods and FMCG markets. Core focus areas include: • Executive leadership, Business strategy and Go-To-Market • Sales performance acceleration and capability building • International market expansion and growth execution • Organizational alignment and performance transformation Selectively pursuing interim, MBI, and fixed-term executive leadership mandates.

  • Fossil Group, Inc. (11 yrs 2 mos)
    • VP EMEA Wholesale
      Jan 2024 - Mar 2026 · 2 yrs 3 mos

    • Head of Central and Northern Europe
      Feb 2023 - Dec 2023 · 11 mos

    • Territory Lead | Managing Director - UK, BNL and Scandinavia
      Jun 2020 - Feb 2023 · 2 yrs 9 mos

  • L'Oréal (11 yrs 5 mos)
    • Commercial Director Czech Republic and Slovakia CPD
      Nov 2011 - Feb 2015 · 3 yrs 4 mos

    • Group Account Manager Consumer Products Division
      Mar 2009 - Oct 2011 · 2 yrs 8 mos

      Responsible for Dutch Food Channel and Ahold

    • Sr Perfumery Manager Consumer Products Division
      Mar 2008 - Feb 2009 · 1 yr

      Responsible for Perfumery Account Management and Fieldmanagement for the Consumer Products Division