Berlin, Germany
Commercial executive with 12+ years of experience building international wholesale businesses for luxury fashion and premium lifestyle brands. Specialized in commercial strategy, global distribution, retailer partnerships, pricing strategy, showroom management, and business development across Europe, North America, the Middle East, and Asia. Throughout my career I have developed international wholesale networks, opened strategic accounts, negotiated commercial partnerships, and led retail activations with some of the industry's leading retailers including Maxfield, The Webster, HBX, H. Lorenzo, KaDeWe, Isetan, Vitkac, Boon the Shop, Beymen, and many others. Today I lead the commercial strategy for ALPINESTARS RSRV, where I oversee global wholesale, strategic partnerships, commercial planning, distribution expansion, and retail activations while working closely with product, marketing, finance, and executive leadership. Areas of expertise include: • Commercial Strategy • Global Wholesale • International Distribution • Business Development • Key Account Management • Retail Partnerships • Contract Negotiation • Brand Growth • Market Expansion • Pricing Strategy • Luxury Fashion
Commercial Director - Summer Games Pro | Who Decides War, Alpinestars RSRV, Second/Layer, JUUN.J, ROUGH., Midnight Rodeo, Warren Lotas, Hatton Labs, LANEUS, … Global Wholesale | Distribution Consultancy | Brand Development | Retail Activation Multibrand showroom in Milan and Paris
Responsible for global wholesale strategy, international distribution, pricing, sales planning, retailer development, and commercial growth. Key achievements • Expanded international wholesale network • Managed global showroom operations • Developed pricing architecture • Negotiated strategic accounts • Increased international distribution • Managed key accounts across Europe, Asia and North America
Global Sales Manager Luxury Fashion hA Showroom during Paris Fashion Week Raf Simons (Runner), ADISH, TEMPLA, A. A. Spectrum, Athletics FTWR, GOETZE, Human Recreational Services, Sergio Tacchini S T 0, MiDNIGHT, VORMEN, Clark’s Originals T0 - Distribution Management - Account Management (logistic, accounting, back office) - Showroom Management (Planning & Execution) - Order Management - Brand Management (Reporting, sell-in/sell-out analysis) - Brand Consulting (Range plan, MU, market research, Pricing) - Online/Virtual Sell-in Solutions (seasonal & off-season)
Head Buyer & Store Manager at No74 Berlin - Mens-, Womens- and Footwear (Y-3, adidas by Raf Simons, adidas by Stella McCartney, adidas by Rick Owens, Yeezy, adidas Originals by Alexandre Wang, adidas Originals) - Buying - Merchandising - Team lead - Inventory Management - Event Planning No74 Berlin – adidas’ first select store worldwide – includes an exclusive selection of footwear, apparel and accessories by the adidas Statement ranges
Sales Assistant at No74 Berlin Social-media photography. No74 – adidas’ first select store worldwide – includes an exclusive selection of footwear, apparel and accessories by the adidas brands such as Y-3, adidas by Stella McCartney, adidas Originals and its cooperations with Raf Simons, Rick Owens, Jeremy Scott, Opening Ceremony and Kazuki.
Sales Assistant bei adidas SLVR social-media photography for adidas SLVR Store.