Maureen Fitzgerald

Copywriter/Influencer Marketing/Content Creator

Greater Milwaukee

About

Experienced Content Creator and Digital Media Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Microsoft Word, WordPress, Event Management, Research and Journalism. Detail oriented professional with a MEd. focused in Education from Boston College.

Experience

  • Content Marketer, Copywriter, Speaker, Social Media Influencer, Brand Ambassador at WisconsinMommy.com
    Feb 2007 - Present · 19 yrs 5 mos

    • Knowledge of communication on blog platforms both Blogger and WordPress • Highly skilled in creative writing and copyediting • Ability to understand users’ perspective and optimize blog search engine visibility • Produce quality articles, videos, and product reviews in partnership with brands such as General Motors, Lands' End, BP Gas, Disney, Hershey's, Verizon, and many more. Website has grown to average over 200K views a month. Social media reach over 100K. • Active in numerous blogger groups and speaker at nationwide social media conferences Regular contributor to Fox 6 WITI

  • Podcast Co-host at Small Business Savvy Podcast
    Mar 2019 - Present · 7 yrs 4 mos

    Podcast provides advice, guidance and tips to female solopreneurs and small business owners.

  • Founder at Wisconsin Bloggers Network
    Dec 2011 - Present · 14 yrs 7 mos

    Manage group of 75+ social media influencers located throughout Wisconsin. Plan and execute influencer campaigns with clear KPIs. Available for social media campaigns and live events. Campaign management and engagement reports provided.

  • Campaign Leader at Collective Bias
    Dec 2011 - Feb 2014 · 2 yrs 3 mos

    Worked with brands to help develop an online community of brand advocates and to produce quality content around brand products. Syndicated campaign posts via social networks like Facebook, Twitter, Pinterest, etc. Managed, summarized, and reported engagement results from campaign posts. Organized and executed Twitter and Pinterest parties.

  • Community Manager/Influencer Outreach at Jockey International, Inc.
    Nov 2012 - Jun 2013 · 8 mos

    Executed and managed monthly outreach campaigns and strategies to increase engagement and conversion. Analyzed influencer outreach campaigns and translated reports into recommendations and plans for upcoming campaigns. Attended industry conferences to meet and network with potential partners. Stayed up to date on industry standards and best practices. Communicated regularly with main office while working remotely.