Maureen FitzGerald

Account Director | Partnerships & Revenue Growth | Podcast, Audio, YouTube & Programmatic Media

Floral Park, New York, United States

About

I'm a digital sales and partnerships leader with a track record of driving revenue across programmatic, omnichannel media and creator-led platforms including audio, podcast and YouTube/CTV. I specialize in translating client objectives into scalable, high-impact programs - connecting audience data, platform capabilities and culturally relevant content to deliver measurable results. Across roles at Studio71, Azerion and Targetspot I've partnered with holding companies, independent agencies, DSPs and brands to build solutions spanning video, audio, gaming and data-driven activation. My approach is consultative and relationship-driven, grounded in strong communication and emotional intelligence. Known for connecting people, ideas and opportunities, I bring a calm, solutions-oriented mindset to complex sales environments and long-term partnership development.

Experience

  • Sales Executive at Studio71, LP
    Mar 2025 - Present · 1 yr 4 mos

    Studio71 is a premium video publisher of brand-safe content across an O&O network of 1,300+ YouTube content creators. As one of Google's largest publisher partners, Studio71 delivers 13B monthly views and is a leader in Podcast Simulcast with 100+ exclusive shows. Studio71's close creator relationships enable customized branded content. Studio71's supply is available Direct IO, PG and self-serve. Lead national sales efforts across holding companies, independent agencies and brands, positioning Studio71 as a go-to partner for YouTube and podcast simulcast. Develop customized programs across YouTube, CTV and podcast (audio+video), aligning creators, content and audiences to client objectives. Translate client goals into custom channel strategies and contextual activations tied to key verticals and cultural moments. Build and grow relationships with senior investment, strategy and biddable teams, positioning Studio71 as a partner for premium video and podcast supply. Drive new business through strategic outreach and solution-based selling across agency and brand partners.

  • Director, Agency & Brand Partnerships at Azerion North America
    Apr 2023 - Mar 2025 · 2 yrs

    Azerion is a full-service digital advertising partner for brands, agencies and publishers. We bring together the power of cookieless identity data, rich contextual signals and premium omni-channel inventory to deliver innovative solutions that generate effective results. Our intelligence solution, Infinity, sits at the heart of all we do, driving our Curation and Connection capabilities and offering unique audience insights, enhanced activation and measurement optimization for both programmatic and managed campaigns. Expanded beyond audio and drove adoption of data-driven, omnichannel media solutions across CTV/OLV, audio, display, native and mobile gaming. Drove significant volume of revenue from new channels. Closed company's largest managed audio account. Secured first North American campaign in casual gaming channel.

  • Director, Agency & Brand Partnerships at Targetspot
    Feb 2022 - Apr 2023 · 1 yr 3 mos

    Targetspot was acquired by Azerion in Spring 2023. A global adtech company and pioneer in digital audio, Targetspot connected brands to audiences through a premium publisher portfolio spanning streaming, podcast, multi-cultural, mobile gaming and on-demand audio supported by proprietary technology, an owned ad server and advanced cookieless targeting. Drove adoption of programmatic audio across agency and brand partners. Secured new business across holdcos, DSPs and independent agencies. Closed campaigns across streaming audio, podcast and text-to-audio. Activated and scaled programmatic PMPs within Targetspot's platform.

  • Senior Strategic Account Executive at iHeartMedia / Total Traffic & Weather Network
    May 2010 - Feb 2022 · 11 yrs 10 mos

    Led full-cycle sales across a large book of business in the company's top region, developing integrated advertising programs across Traffic & Weather content matched with digital and events. Consistently exceeded revenue targets and earned company-wide "Rock Star" award for new business. Built and managed long-term client relationships across key verticals including retail, automotive and CPG. Developed and executed customized proposals, leading strategy, negotiation, implementation and campaign follow-up. Leveraged audience data and insights to align programs with client objectives.

  • Senior Account Executive at CBS Radio - WCBS-AM Newsradio 880 and NY Yankees Radio Network
    May 2005 - Apr 2010 · 5 yrs

    Promoted from Account Executive to NTR Director and Senior Account Executive, expanding scope to include development of non-traditional revenue programs and integrated sponsorships. Secured multi-year title sponsorship of NY Yankees Pre-Game Show. Closed first cross-platform "60 Minutes" sponsorship across TV and radio. Created and launched content-led sponsorship programs in partnership with newsroom leadership which generated new revenue streams. Built long-term client relationships and grew business through customized, multi-platform solutions.