Brooklyn, New York, United States
I’m a conceptual Creative Director, writer, storyteller, social activist (Accessibility, Social Justice, Reproductive Rights), retired outdoor adventure guide, and grown-up-Third-Culture-Kid living in Brooklyn. I help brands and people tell stories and I love where purpose and creativity collide for a better world. Maudeeden.com
Associate Creative Director overseeing Budweiser at draftLine (Anheuser-Busch's In-House Creative Studio) DEI Leader: former AdFellows program manager; co-spearheading Accessibility/Disability Inclusion efforts within AB; Inclusive Marketing toolkit co-creator *AB-InBev was named Cannes Creative Marketer of the Year 2021 & 2022
-Conceiving and building award-winning brands and digital, social, earned and above the line campaign work -Nominated AdFellows Creative Manager, helping to create diversity and gender inclusion within the advertising industry -Global DEI Task Force Member & co-creator of AB's Inclusive Marketing Toolkit -Women in Beer Service Chair -Global Smart Drinking Campaign Competition Winner (2022) & Finalist (2021) -Past Brands Serviced: Budweiser, Premium Super Premium (Stella Artois, Estrella Jalisco) and Beyond Beer categories
Brands serviced: Michelob ULTRA
-Beautiful Destinations is a global media company that has built the largest millennial travel community on social media (over 20 million followers in 180 countries). The creative agency side of the business creates “social-first” content for some of the world’s best travel brands and tourism boards. -Lead agency-side copywriter for clients including Brand USA, the Jamaican Tourism Board, the Puerto Rican Tourism Board, and new business initiatives, as well as contribution to original content for brand BD. -Helped develop and launch Brand USA’s “United Stories” campaign, a mobile content creation lab that will across the country to capture original stories that make up the tapestry of our nation. Lead copywriter for the account (social, video and editorial content). -Conceived and wrote the script for the agency’s first global television spot on behalf of the Jamaican Tourism Board. -Played an integral role in creative development and ideation to pitch and win the strategic and creative business for the Egyptian Ministry of Tourism. -2019 People’s Voice Webby Award Winner for Best Social — Travel Copywriter for clients including: Brand USA Discover Puerto Rico Visit Jamaica New Business
-Promoted from Junior Digital Copywriter to Interactive Copywriter to Copywriter (Broadcast, Website & Print) -Currently focusing on copywriting and storytelling for broadcast, print, radio and websites. Current Clients: Disney Theatrical Group, National Geographic, Dear Evan Hansen, Angels in America, Spongebob Squarepants (Nickelodeon Productions), One World Observatory, Lincoln Center, and new business acquisition Past Clients: The Tony Awards, Oh Hello (John Mulaney and Nick Kroll Productions), The Olivier Awards, Cirque Du Soleil, Les Liaisons Dangereuses, The Phantom of the Opera, An Act of God, BroadwayHD, Small Mouth Sounds, Warner Brother Production's Misery, Sunset Boulevard, Present Laughter, The Woodsman, Manhattan Theater Club
-Work with creative directors and designers to develop on-strategy and on-deadline digital advertising (video, social content, banner ads, search copy, podcasts, etc.) and marketing copy/writing and concepts for performing arts productions. -Work with a small team to concept and create ideas and for cutting-edge social campaigns, web and mobile app development, video content production and more. -Produce digital content (creative and videos) in partnership with Google, Facebook, Snapchat and Periscope (from panels, to Q&A's, live events and more). -Test and discover new software, apps and tools for use in implementing campaigns based on the desired needs for of the specific strategy. -Worked on a team of six to produce the Webby Award-winning Tony Awards digital experience (including the Second Screen Experience, the Tony Awards Snapchat Live Story, the red carpet pre-show, backstage footage, live social media content, video production and more). -Worked as the copy lead on the Webby Award-winning Tony Awards Second Screen Experience. -Assisted in producing the first ever Tony Awards red carpet pre-show, LIVE! From the Red Carpet, with Vogue Magazine (2015). Clients include: The Tony Awards, Oh Hello (John Mulaney and Nick Kroll Productions), The Olivier Awards, Cirque Du Soleil, Les Liaisons Dangereuses, The Phantom of the Opera, An Act of God, BroadwayHD, Smokey Joe's Cafe, Small Mouth Sounds, Warner Brother Production's Misery An Omnicom Group