Luxembourg
15+ years of experience in events, marketing, and business development. Resourceful and hands-on, I lead projects from concept to execution with a strategic, creative, and performance-driven approach. I thrive in dynamic and inspiring environments where creativity meets business impact. → Partnerships → Customer / Guest Experience Entertainment • Hospitality
✔️ Led improvements in marketing operations and team coordination by structuring processes and centralizing information. ✔️ Supported the adaptation of the commercial plan by integrating market insights and aligning it with marketing campaigns. ✔️ Initiated and coordinated cross-functional collaboration to launch a weekly digital folder and newsletter, improving visibility and client engagement. ✔️ Oversaw media buying/planning and campaign execution, ensuring alignment with overall marketing objectives. ✔️ Managed relationships with agencies and external partners. ✔️ Facilitated cross-functional alignment and information flow across BeLux. ✔️ Involved in multiple marketing projects.
✔️ Contributed to Kinepolis brand development in Luxembourg, aligning local operations with group brand identity. ✔️ B2C offer & commercial management: Drove the commercial and communication strategy around film releases and loyalty programmes, translating programming decisions into revenue-generating campaigns. ✔️ Event strategy & execution: Defined and pitched B2C immersive event strategies, including financial targets, pricing and original concepts to C-level leadership, then drove full end-to-end implementation through team coordination and on-site delivery. ✔️ Financial management & performance tracking: Developed financial plans, managed marketing budget and monitored KPIs (Sales Analytics, NPS, Revenue Optimization). ✔️ Marketing & communication: Led internal and external communication across multiple channels, adapting strategies to international audiences in Luxembourg. ✔️ Managed media relations, negotiated partnerships and sponsorships, and handled press communications including press conferences and interviews. ✔️ Premium technology launches: Spearheaded the full launch marketing strategy for IMAX, 4DX and ScreenX in Luxembourg, building audience awareness and excitement from scratch in direct collaboration with the brands, then building long-term visibility and adoption. ✔️ Experiential marketing: Developed and executed creative campaigns including events, radio, street marketing and immersive customer experiences. ✔️ Built and directed a multidisciplinary team spanning event coordination, social media, graphic design, web management, newsletter production and CRM campaign execution.
✔️ Founded and managed a retail concept store, overseeing all aspects of business operations from launch to daily management. ✔️ Developed and executed the marketing strategy, including e-commerce activities and brand positioning. ✔️ Led social media activities, including content creation and community engagement. ✔️ Handled supplier sourcing, negotiations, purchasing and inventory, ensuring efficient stock management.
✔️ Sales & Event Management: Defined commercial planning, monitored KPIs and contributed to revenue growth and client acquisition. ✔️ Event strategy & execution: Developed and delivered large-scale B2B events (100 to 2,000 guests), including congresses, seminars, product launches, private screenings and brand activations. ✔️ Cross-functional coordination: Collaborated with internal and external stakeholders (operations, technical teams, hospitality, suppliers) to ensure seamless event execution. ✔️ B2B marketing & promotions: Managed marketing budgets and implemented promotional activities, including product placements, in-cinema activations and advertising campaigns with Brightfish. ✔️ Business development: Supported ticket sales as corporate gifts and contributed to the development of school and local partnerships. ✔️ Communication & media: Managed local media relations and supported visibility initiatives.
✔️ Managed recruitment processes, selecting top talent through structured interviews and assessments.