Durham, North Carolina, United States
I’ve spent the past decade leading marketing for growth-stage SaaS and health tech companies — from seed stage to $200M+ in annual revenue. I build GTM engines that deliver pipeline, position products, and fuel high-velocity sales teams. Whether it’s launching new offerings, refreshing a brand, or scaling demand gen across paid and organic, I bring full-stack marketing leadership with a bias for execution and outcomes. Core expertise: • Account-Based Marketing (ABM) • AI-powered Marketing • Brand Strategy • Content Development • CRM & Marketing Automation (Salesforce, Hubspot) • Digital Demand Gen (SEO, SEM, Paid Social) • Events & Conferences • GTM Planning • Media & Analyst Relations • Messaging & Positioning • Product Marketing • Revenue Analytics & Forecasting (CAC, LTV) • Sales Enablement • Team Building & Development • Thought Leadership
PatientNow is a leading provider of practice management and EMR solutions serving the aesthetics, wellness, and medical spa market — enabling practices to streamline operations and grow revenue.
Oryx is an all-in-one dental SaaS platform modernizing practice management. I joined to lead marketing transformation and support ambitious revenue goals. Despite a brief tenure, we drove fast wins with a lean team and tight coordination across Product, Sales, and CS. 🚀 Doubled inbound SQLs via SEO, social, partnerships, events, and referral campaigns 💸 Launched premium pricing tiers, increasing average MRR of new customers by 40% 🌐 Led brand refresh and launched new website to better reflect product-market fit 👥 Built and managed a 3-person team and $1M marketing budget
Pattern Health provides DCT (decentralized clinical trial) technology to pharma and academia. I joined as the first marketing leader after their seed stage funding to build a scalable GTM engine and brand foundation. 📈 Tripled revenue, with marketing sourcing 60%+ via organic search and events 🧠 Led brand refresh including messaging, sales materials, and redesigned website 🎯 Developed vertical-specific GTM strategies for pharma and health system segments 🤝 Worked closely with Product and Sales to launch new solutions and pricing
BioAgilytix is a CRO focused on large molecule bioanalysis. I was recruited back to the organization to lead marketing and scale the business development associate team. 💥 Grew marketing-attributed pipeline 3X ($90M+ annually) through ABM, SEO, events, and thought leadership 🧩 Led implementation of Salesforce, Pardot, and Sendoso to align GTM operations 📊 Managed $2M+ budget and team of 8, including marketers and SDRs 🤝 Collaborated closely with Sales and Executive teams to drive ABM strategy
ShiftWizard (acquired by HealthStream) was a healthcare SaaS company providing staff scheduling solutions to hospitals and health systems. I was brought in after their series A as the first marketing hire to build a modern demand engine and support acquisition. 🔁 Rebuilt marketing from scratch — brand, SEO, content, events, social, and thought leadership 🌱 Sourced 90%+ of pipeline via inbound and event strategies 💼 Positioned company for $32M acquisition by HealthStream through sustained growth 📣 Elevated brand visibility in a crowded category of nurse staffing tools