Toronto, Ontario, Canada
🌟 Transformative Marketing and Commercial Leader | 15 Years of Driving Market Success 🌟 Innovation Architect: Launched major brands and over 100+ new items since 2013. 🌟 Strategic Visionary: Expert in crafting and leading both annual and long-term growth strategies. 🌟 Proven Team Leader: Skilled in navigating cross-functional teams through complexities to achieve stellar results.
★ Successfully led the launch of Fuze Iced Tea, the most successful brand launch in Coca-Cola history in Canada.. ★ Engineered a turnaround for Peace Tea in the US market by integrating the brand into the Coca-Cola bottling network and securing 8x previous brand investment for its relaunch.
★ Embraced agility in the face of pandemic-driven supply constraints by completely re-building an optimized innovation plan for 2022 that garnered +5% in incremental revenue vs. 2020. ★ Exceeded expectations during organizational change building the 2022 Canadian Marketing calendar for the North American Brand teams and established an analytical tool that delivered +20% in incremental display growth.
★ Built and executed a new Brand strategy for Coca-Cola’s “limited time offer” flavours, which was the most successful plan since 2015, earning over $10M in revenue and optimizing forecast accuracy to 94%. ★ Grew sales of a high-profit mini package portfolio, by developing a three-pronged Brand/Commercial acceleration plan including: flavour innovation, distribution expansion and targeted in-store communication tools, which doubled package growth, met ACV targets and grew +4.0pts of share growth.
★ Launched “Share a Coke” – the most successful summer Marketing program in the company’s history, resulting in +27% sales growth and exceeding profit targets. ★ Commercialized two new ‘immediate consumption’ packages – the first evolution of the package architecture in over 20 years, reversing a multi-year negative trend and growing share by +6.0pts.
★ Promoted to interim Lead Category Manager, overseeing 5 associates in the Sobeys, Metro and Loblaws teams during leadership transition.
★ Awarded by P&G for providing best-in-class analytic support to Brand Marketing team: initiated and implemented quarterly brand health scorecards, used by leadership team to evaluate performance against financial and consumer targets and develop response plans.