Matthew Rose

Enterprise Growth & Commercial Leader | Revenue Growth • Portfolio Strategy • Commercial Excellence • Pricing & Profitability | VP Marketing | Business Director | GM Track

St Louis, Missouri, United States

About

I am an enterprise growth and commercial leader experienced in helping global industrial and specialty materials businesses accelerate revenue growth, expand margins, and improve competitive positioning. Throughout my career, I have led portfolio strategy, pricing transformation, go-to-market execution, and commercial capability development across North America, Europe, and Asia. My focus is translating strategy into measurable business performance. Recent results include: • Delivered $100M+ cumulative margin expansion through pricing, portfolio optimization, and commercial transformation initiatives • Led growth and profitability strategies across global B2B businesses ranging from aviation fluids and specialty chemicals to advanced materials • Built and scaled high-performing global teams across strategic marketing, product management, pricing, and commercial operations • Developed enterprise growth frameworks that improved market share, accelerated pipeline development, and strengthened customer engagement • Influenced executive investment, portfolio, and operating decisions supporting long-term business growth and value creation Core Leadership Areas: • Enterprise Growth Strategy • Business Unit Leadership • Commercial Excellence • Portfolio Strategy & Investment Prioritization • Pricing & Profitability Management • Go-to-Market Transformation • Revenue Growth & Market Expansion • Operating Model Design • Strategic Marketing Leadership • Executive Stakeholder Alignment I am interested in leadership opportunities including VP Marketing, Business Director, Commercial Director, General Manager, Head of Growth, and enterprise transformation roles where commercial strategy, portfolio leadership, and revenue acceleration are critical drivers of success. Based in St. Louis and open to hybrid, on-site, and remote opportunities.

Experience

  • Eastman (15 yrs 6 mos)
    • Marketing Director, Specialty Fluids
      Jan 2024 - Present · 2 yrs 6 mos

      Delivered $10M+ gross margin expansion across a ~$450M global portfolio through portfolio optimization, strategic pricing, and executive alignment. Generated 2,000+ qualified leads and ~$2M incremental revenue by building scalable digital demand generation and commercial growth frameworks. Drove commercialization of AI-enabled Fluid Genius® platform, improving opportunity visibility, lead conversion, and sales effectiveness. Built and led a global Strategic Marketing organization, standardizing segmentation, GTM planning, and growth prioritization. Directed cross-functional execution across Product, Sales, Operations, and Finance to accelerate growth and profitability initiatives.

    • Director of Product Management, Specialty Fluids
      Jan 2021 - Jan 2024 · 3 yrs 1 mo

      Delivered $73.8M margin improvement (+400bps) through global pricing strategy, transfer pricing optimization, and commercial governance. Protected $18M in capital investments through portfolio, asset, and strategic manufacturing footprint analysis. Delivered $11M incremental revenue while improving commercial win rates to 85%. Established enterprise pricing governance processes that improved profitability, execution consistency, and competitive positioning. Partnered with Finance, Manufacturing, Supply Chain, and Commercial leadership to align growth and operational strategies.

    • Marketing Director, Aviation
      Jan 2018 - Dec 2020 · 3 yrs

      Led global growth strategy and commercial execution for an aviation fluids business, driving market expansion, profitability improvement, and portfolio positioning across highly competitive global markets. Developed and executed enterprise go-to-market and growth strategies integrating pricing, segmentation, and commercial execution to strengthen market leadership Expanded market share and customer penetration across Asia Pacific through targeted growth initiatives and strategic account development Redesigned segmentation and value-based commercial strategies to improve portfolio positioning, customer alignment, and profitability Built and led a global Strategic Marketing organization, enhancing commercial capabilities, strategic planning, and execution alignment across regions

  • Market Development & Commercial Manager, Advanced Interlayers at SOLUTIA INC
    Sep 2008 - Dec 2010 · 2 yrs 4 mos

    Led market development initiatives across emerging industrial segments, identifying growth opportunities and supporting strategic business expansion Directed stage-gate innovation and commercialization efforts, aligning customer needs, market trends, and portfolio priorities Supported enterprise strategy and M&A initiatives through competitive intelligence, market modeling, and growth analysis Strengthened commercial execution through customer engagement programs, product launch support, and cross-functional coordination

  • Ingersoll Rand - Hussmann (3 yrs 9 mos)
    • Product Manager
      Nov 2007 - Sep 2008 · 11 mos

      Led new product launches and lifecycle management initiatives, driving adoption and market growth. Developed strategic product and marketing plans based on customer insights and market trends. Supported commercial enablement with sales training, campaigns, and promotional materials.

    • Assistant Product Manager
      Nov 2006 - Nov 2007 · 1 yr 1 mo

      Assistant Product Manager - Innovator Doors / Walk-In Coolers

    • Marketing Analyst
      Jan 2005 - Nov 2006 · 1 yr 11 mos

      Conducted market assessments and competitive analysis to inform strategic planning. Developed marketing tools and collateral to support product launches and sales initiatives.