San Anselmo, California, United States
As a go-to-market professional, I'm focused on aspects of cloud marketing strategy, sales enablement and all pillars of demand generation for B2B and SaaS solutions, business applications and managed services in support of overall enterprise growth. My experience includes a comprehensive approach to demand generation strategy and sales readiness, founded in solution, product, field and partner marketing, business development and business acceleration planning.
Sales field readiness initiatives as an extension of cloud ERP go-to-market strategy, designed to support demand generation for SAP Business Suite (cloud ERP) that includes: value positioning in support of new market and customer positioning strategies for S/4HANA Cloud and associated SaaS offerings, AI and sustainability, business transformation, deal qualification, and objection handling - designed to differentiate our solutions and further qualify and advance opportunities.
Leading the global marketing strategy and demand generation efforts for SAP's HANA Enterprise Cloud, private managed cloud solution. Includes: product marketing, field enablement, social marketing, alliance partner marketing with MS Azure, AWS and GCP, and alignment with SAP cloud ERP and SaaS marketing strategy.
Oversee the field marketing and ABM plan and programming for SAP’s SaaS marketing strategy in support of solution, industry and account growth in the U.S. West market unit. Solutions: S/4HANA cloud ERP, IoT, Analytics, HR, CRM, Data analytics , Cloud application services.
National Marketing Leader for RSM's Consulting line of business, Field Marketing Leader for Mid-West and West Regions Strategic marketing lead and go-to-market build for RSM's consulting line of business, primarily: Management Consulting, Performance Improvement, Tech Services (ERP, CRM, Cloud, IT Outsourcing), Risk and Compliance, Security & Privacy, Forensic Litigation, Valuation and Alliances marketing planning with Netsuite and Microsoft CRM.
Directed the West region field marketing program strategy for consulting services, audit and tax.
Global alliance partner marketing lead for solutions designed and launched in collaboration with IBM, Hewlett Packard and Sun Microsystems. The solutions include: CRM, e-Commerce, IT Outsourcing, Technology Rightsizing and Web Services.
National Alliance Marketing Lead - Enterprise Portal Solutions Practice. Regional Marketing Lead – High Tech, CPG and Retail industries (West, U.S) National alliance partner marketing strategy and planning for Enterprise Portal Solutions initiative. Included alliance partners for portal software, e-Learning, Security and Privacy.