Portland, Oregon, United States
Matt is a marketing and growth executive focused on building pipeline, scaling demand gen functions, and driving revenue growth in B2B SaaS environments. He is currently Senior Vice President of Demand Generation at ConnectWise, the longest-running software platform serving Managed Service Providers, where he leads the company's global demand generation engine. His mandate: rebuild a world-class demand gen function, fix acquisition pipeline, and build the infrastructure needed to support ConnectWise's growth trajectory ahead of a planned exit. Prior to ConnectWise, Matt spent 6.5 years as VP of Global Demand Generation at Barracuda Networks, leading the company's global pipeline creation efforts across acquisition and expansion motions. Before Barracuda, Matt was Sr. Director of Demand Generation, Enablement and Operations at Liveops, where he built the company's inbound and outbound strategies from the ground up. In December 2018, he was named BPO Innovator of the Year. Previously, Matt was Director of Demand Generation and Marketing Operations at Jama Software, overseeing growth, digital marketing, SEO, SDR, marketing operations, and content. Earlier in his career, Matt spent six years at Mentor Graphics (now Siemens), leading demand generation, content, events, digital marketing, and web strategy for an $80M product division. Matt started his career in the agency world at Babcock and Jenkins, MRM/McCann-Erickson, and Publicis-Hal Riney, working with brands including Microsoft, AAA, and Hewlett-Packard. He serves on the Board of Directors for the Educational Foundation for Independence, which works to help every child achieve their educational potential regardless of neurodiversity. He and his wife Amy live in Portland, OR and have two sons. 23 years of experience with specialties in: demand generation, pipeline creation, digital marketing, marketing operations, ABM, revenue growth, brand marketing, content strategy, sales and marketing alignment, analytics, and cross-functional team building.
Leading global demand generation and growth strategy for a leading MSP & IIT platform, with accountability for building a predictable, scalable pipeline engine and accelerating platform adoption across a complex partner ecosystem. Operating as a cross-functional growth leader across Marketing, Sales, and Customer Success—aligning go-to-market execution and driving efficient revenue growth. Focused on modernizing the growth engine through data and AI, and partnering with executive leadership on growth strategy and long-term value creation.
As Global Vice President of Demand Generation, Digital & Web, Matt leads worldwide teams spanning web strategy, digital marketing, customer marketing, operations, and analytics. He is responsible for aligning digital experience, performance marketing, customer marketing and revenue operations into a unified growth engine that drives scalable pipeline and measurable business impact for Barracuda's industry-leading cybersecurity solutions securing email, cloud data, web applications, remote access, and network infrastructure across hybrid and cloud-first environments.
As Vice President of Demand Generation, Matt leads the global teams responsible for driving pipeline and revenue growth across digital marketing, web and performance analytics. He oversees strategy and execution that connect brand visibility to measurable demand outcomes. Barracuda delivers best-of-breed security solutions that protect customers’ email, cloud data, web applications, remote access, and network perimeters across both on-premise and cloud environments.
At EFFI we are a non-profit 501c3 that provides scholarships and tuition assistance to students on the autistm and asperbergers spectrums to attend college support programs. Our scholarship philosophy is to strengthen and sustain individuals within unique educational environments in order to expand upon their core abilities and to assist them in reaching their fullest potential. We invest sufficient funds to accomplish the purpose at hand and achieve meaningful and lasting results.
Liveops is the leading provider of virtual call center services. 40+ Enterprise brands trust Liveops to deliver an enterprise-grade workforce with faster program readiness, increased flexibility, greater scalability, and higher customer satisfaction than traditional call centers. At Liveops, I'm responsible for building a world-class marketing and demand generation engine in partnership with sales that continuously exceeds pipeline goals ($60M+ past 12 months) & sets quarterly new business records. I run a stellar team of program managers, SDRs, and marketing operations professionals, including customer acquisition strategy, global digital marketing, account-based marketing, field marketing, agent funnel operations and our marketing and sales technology stack. *Awarded 2018 Liveops Innovator of the Year Award & entered into executive training track at Dec 2018 company annual kickoff
Responsible for building a world-class inbound and outbound demand generation engine, managing a team of program managers, SDRs, and marketing operations professionals along with our marketing and sales technology stack. *Awarded 2018 Liveops Innovator of the Year Award & entered into executive training track at Dec 2018 company annual kickoff
(ACQUIRED BY CITRIX, 2017) Cedexis provides web-scale end-user-experience monitoring and real-time traffic routing across multiple clouds and networks. Cedexis crowdsources billions of real user measurements a day from a community of thousands of popular websites and mobile apps, with traffic routing services based on the insights this data provides, for the best performance, availability, or cost. At Cedexis I defined and implemented demand generation strategies and programs, while overseeing marketing operations. We created a demand generation engine resulting in highly qualified conversions and revenue, while assembling a best in class infrastructure to support evolving business requirements. More specifically: • Develop and deliver global multi-channel campaigns and programs that meet regional business and marketing objectives across the buyer’s journey • Manage media buying for all lead generation and branding activities • Manage marketing process across the lead-to-customer lifecycle