Brussels Metropolitan Area
As a senior corporate communications executive with experience working with leading Fortune 500 healthcare companies, I provide strategic consultancy and implementation across corporate brand reputation, marketing communication, media relations, leadership communication, internal communication, change management, issues and crisis management, and events. Let's collaborate to build, grow, and protect your brand with effective communication strategies. Specialities: ·Copywriting, Marketing & Corporate Communications, Media and PR relations, Social Media, Event Marketing, Issues & Crisis Management https://mattpuplett.journoportfolio.com/
As a senior corporate communications executive with experience working with leading Fortune 500 healthcare companies, I provide strategic consultancy and implementation across corporate brand reputation, marketing communication, media relations, leadership communication, internal communication, change management, issues and crisis management, and events. Let's collaborate to build, grow, and protect your brand with effective communication strategies.
- Develop and execute communication strategies that significantly increased brand awareness and equity. - Lead initiatives to enhance Evercare's corporate reputation, resulting in improved stakeholder perception and trust. - Plan and execute impactful PR campaigns that effectively engage key stakeholders. - Provide strategic direction to the PR agency, resulting in optimized deliverables and increased alignment with Evercare's objectives. - Position Evercare as a transformative force in the healthcare industry through thought leadership initiatives, positioning the company as a leader in emerging markets.
• Headed up internal and external communications for the EMEA region, responsible for all aspects of corporate communications, including building, protecting, and strengthening the Cardinal Health reputation. o Developed value proposition messaging and produced tactics to build brand awareness, recognition, and loyalty. o Created public affairs strategies that positioned Cardinal Health as a solutions provider and helped shape external perspective. o Proactively addressed issues and crises that could impact stakeholder trust and company reputation. o Worked closely with top-tier media to drive compelling stories that helped build a positive profile of Cardinal Health. o Acted as the regional company spokesperson. • Developed and executed regional integrated, multi-channel communications strategies that drove global consistency in messaging. o Provided strategic counsel to senior leadership, business, and functions to develop and execute measurable communication strategies that positively impacted business results and drove employee engagement. o Drove employee engagement and advocacy through powerful leadership and organizational communication. o Built understanding of and drove alignment to regional priorities. o Established and operated digital, experiential and traditional communication channels. • Managed the Marketing Communications and Congress team in EMEA focused on ensuring regional product launch strategies, brand communication, and all internal and external congress and events. • Led a team of 4 people.
• Led the communication efforts for the international regions across EMEA, Japan, Asia Pacific, Australia, and the Americas (Canada, USA, and Latin America). o Developed, implemented, and led an integrated communication strategy for the international region. o Positioned the company through a robust branding and value propositioning effort. o Led all corporate communications to effectively communicate strategic priorities, business results, and key initiatives. o Set up and drove public affairs initiatives in alignment with key business objectives. o Established and steered focused media and PR activities to a multi-stakeholder audience, including clinical and non-clinical stakeholders and patient advocacy groups. o Developed a digital channel strategy to deliver an online value proposition. o Designed a social media strategy to enhance the use of diverse media channels to expand outreach. o Implemented and managed a robust issues and crisis communication protocol. o Designated company spokesperson for the international region. • Headed up Marketing Communications, which provided strategic support to all international regions in the development of integrated marketing communications and event organization. o Developed effective marketing campaigns for multiple brands, enhanced product branding, and established e-marketing and digital strategies (internet, intranet, social media). • Managed a team of 15 direct reports across EMEA, Japan, Hong Kong, Australia, and the US, with a further 23 indirect staff across the international region.
• Led the communication efforts for Johnson & Johnson Medical Device Companies within EMEA: o Led all Corporate Communications (Reputation management) o Drove Public Affairs and Government Affairs initiatives o Developed Internal Communication Strategies (Leadership communication – Change management) o Steered Media and PR activities o Managed Issues and Crisis Communication • Provided strategic partnership for internal and external communications: o Developed Brand Communication (Value proposition development - Marketing campaigns) o Established e-Marketing & Digital Strategies (Internet – Intranet - Social Media) o Employee Engagement Programs o Event Marketing • Executive Member of Johnson & Johnson EMEA Communications Leadership Council