Matt Francis

Creator | Driving Engagement

Richmond Upon Thames, England, United Kingdom

About

A creative and technical lead passionate about delivering immersive video, engaging platforms and experiential event experiences. Whether creating films, building digital platforms for virtual & 3D immersive experiences, live streaming or delivering live events, Matt’s passion is helping people to embrace new technology and connect with their audiences. He has delivered global projects for the likes of Bupa, Xbox, Shell and Roche, working with end clients and agencies alike, integrating with creative and technical teams and representing leading production agencies around the world. Working with global brands across all sectors, Matts experience spans the realms of content creation, creative technical production and digital platform design, building and inspiring dynamic teams to realise amazing productions for brands. Matt is an experienced video Director/Producer/Editor working across entertainment and the music industry, delivering hundreds of live music films from artists including Major Lazer and Bullet For My Valentine, Korn, Parkway Drive, as well as multicamera EDM streams including Space in Ibiza. A bit of a geek, Matt also enjoys working with the latest editing tools, AI technology, camera's and is a drone pilot with over 100hrs of professional flying, with a passion for film & photography and any kind of new technology. Matt is a family man, and on an evening or at weekends you’ll catch him cycling, running and open water swimming - whatever the weather!

Experience

  • Founder/MD at Procreation
    Aug 2003 - Present · 22 yrs 11 mos

    Digital platforms for life sciences, helping businesses deliver high impact life sciences training & events, increase engagement by 90% and generate actionable insights. Including: 3D virtual world experiences, training and sales webinars, virtual events production, hybrid events, live streaming, video production, augmented reality, ultra wide screen content production, multi-cam video production and audio visual experiences. Creative direction for live experiences & content creation.

  • Founder & Producer at Untamed Studios
    Mar 2025 - Present · 1 yr 4 mos

    Producing documentary series 'Untamed Journeys'. Where technology meets timeless storytelling. Harnessing the power of AI to breathe life into the secrets of nature, the wonders of ancient civilizations, and the untold stories of our planet. Untamed Studios - Where Imagination Runs Wild

  • Founder/CEO at Hapony
    Feb 2023 - Present · 3 yrs 5 mos

    Helping organisations drive growth by increasing productivity, efficiency and engagement.

  • Producer/Director at BeatCast
    Apr 2008 - Present · 18 yrs 3 mos

    Live concert film production, live streaming and programme creation, video production design and planning, post production. Also invloved with artist management liaison, budgets, marketing and strategy. Director live credit favourites; Parkway Drive, Brixton Academy, London Stiff Little Fingers 'Best Served Loud' 25 Years St.Patricks Day Blu-Ray, Glasgow Barrowlands The Drums, Live at KOKO, London Richie Hawtin / ENTER. Experience opening party, Ibiza Korn live at Brixton Academy, London 65daysofstatic in Session Killswitch Engage live at Brixton Academy, London Brontide 'Sans Souci Illuminé' Album Session Major Lazer live at Brixton Academy, London Gui Boratto live at Fire, Vauxhall, London Poliça live at CAMP, London Amanda Palmer live at KOKO, London Bullet For My Valentine live at Birmingham O2 Academy Low in Session Deer Tick live at Scala, London Errors live at Digital, Brighton The Cribs live at Troxy, London Portico Quartet live at Concorde 2, Brighton Mudhoney live at KOKO, London Three Trapped Tigers live & in Session Crystal Fighters live at KOKO, London

  • Director at Conference Filming
    Nov 2023 - Present · 2 yrs 8 mos

    Need an event filming? Want your next show live streamed? Want to create video clips to share across social media? Get in touch to see how we can help build your brand through live and targeted video. Conference Filming is a media brand of Procreation.