Matt Brooks

VP, Head of Enterprise Data Tech & Author of dAIta POINTS

Charlotte, North Carolina, United States

About

With over 20 years of experience in leading data and analytics teams, I am a trailblazing Technology Executive at Nationwide, where I drive digital transformation across multiple business departments. My personal mission is to build technology solutions powered by data to better the lives of our clients, especially in their times of greatest need. I am a technical trailblazer and talent maximizer. I know how to bring the best out in my teams and colleagues using my dynamic energy and infectious, problem-solving mindset. I'm strategic, but I'm a maverick, ready to try new solutions that nobody has successfully tried before. In my free time, I love experiencing new cultures, creative writing, and learning new languages...while I'm not building new GPT bots. I also love studying languages and am fluent in Esperanto ✌️

Experience

  • Vice President & Head of Enterprise Data Tech & Solutions at Nationwide
    Mar 2025 - Present · 1 yr 4 mos

    I'm pumped to trailblaze new strategic data technology solutions to power Nationwide's ability to help people in their times of greatest need. Together with my team, we're going to position the enterprise to leap forward with AI and digital capabilities. - writing the book on AI Ready Data including enterprise strategies that supplement use-case strategies - modernizing our Enterprise Data Office by staying ahead of the curve, maximizing our investments and capabilities, governing the enterprise's data: all of it!, and partnering with our business teams to accelerate their journeys! - connecting with my colleagues to turbo charge AI capabilities and data activation across the company while ensuring ethics, privacy, and cultural guardrails steer the ship

  • Bank of America (Full-time · 5 yrs 9 mos)
    • Technology Executive - Data Strategy, Global Operations & Enterprise Complaints
      Feb 2024 - Feb 2025 · 1 yr 1 mo

      ▶️ Drive digital and operational transformation across multiple business departments by implementing a "Process Analytics" mindset and strategy. ▶️ Build and grow a high-performing organization of data engineers and strategists focused on transforming process inputs into forward-looking insights ▶️ Create a culture of engagement and employee career satisfaction by leading several initiatives focused on talent attraction + development and diversity + inclusion

    • (Director) Senior Vice President, Head of Data & Analytics Tech, Global Operations
      Jun 2022 - Feb 2024 · 1 yr 9 mos

      Partner with the Enterprise-wide Global Operations business leadership team to build technology solutions, adding capabilities to the Line of Businesses to improve client and associate experience through data-powered dashboard and analytics solutions. Develop and drive the execution of a technical data strategy, pulling together data platform and Enterprise Data Governance teammates.

    • (Director) Senior Vice President, Data Strategy and Decision Engine Technology
      Feb 2020 - Jun 2022 · 2 yrs 5 mos

      I assembled an organization of about 100 team members, consisting of associates and contractors, providing leadership in transforming data transportation, governance, data lake, and high-velocity transactional approaches to delivering real-time analytics and decision-making to our clients. Challenging teams to think, partner, and constantly develop new ways of automation, increasing performance, and driving forth innovation. Some key achievements in this role include: • Delivered a $240 MM reduction in Net Credit Losses by building a decision engine that identified optimal ways to contact customers and guide them to make a payment on delinquent debt. • Assembled the data organization for Credit Assistance including Scrum Masters, Technology Champions (architects), Technology Leaders (sr. developers), Hadoop developers, data analysts, and QA. • Created a strong Agile culture working in Scrum, Kanban, and 'Scrumban'...continuously innovated to achieve better time-to-market and collaboration across divisions. • Achieved ~100% employee engagement and diversity/inclusion scores on organization-wide satisfaction surveys year-over-year since starting at Bank of America.

  • GE (17 yrs)
    • VP Data & Analytics Transformation (GE Digital)
      Sep 2017 - May 2019 · 1 yr 9 mos

      While working with GE, I developed and created the company strategy as a data and algorithm-driven enterprise, also upskilling the entire employee population of 300,000. Supporting organizational needs by forming teams to align with the projected goals. Some key achievements in this role include: • Arranged a dynamic team to leverage Agile strategies to utilize a product-management approach towards assessing the enterprise, developing training, and stretch-assignment opportunities. • Engaged and streamlined 88 data and analytics professionals in the Detroit development hub to increase utilization from ~75% to over 100% based on work content and extra development interests. • Created data shared-services for the company to run several services at scale across the entire enterprise. Supervised an organization of ~200 individuals expanding on synergies as we scale.

    • Senior Director - Audit Analytics & Digital Tools (GE Corporate)
      Jun 2016 - Sep 2017 · 1 yr 4 mos

      In this role, I reported directly to the Chief Audit Officer, and took ownership of the entire audit analytics and technology strategy. Organized and led a 10-member team consisting of data scientists and developers distributed geographically, constructed new visualization and analytics platform, and leveraged it across the Audit and Controllership organizations. Designed the company perspective on financial, supply chain, and IT audit cycles. Some of my key achievements included: • Assessed and developed training modules with data scientists to upgrade associate auditor (~400) skill sets on basic analytics approaches and tools (e.g., Qlik and Alteryx) • Drove ~$2 million dollars of efficiencies out of the overall audit organization by focusing on strategic technology. • Gave strategic insights into organizational priorities and development of GE’s ~400-person audit staff.

    • People Analytics Technology Leader (GE Corporate)
      Nov 2014 - Jun 2016 · 1 yr 8 mos

      With this company, I reported directly to the CIO of HR Systems; CHRO of Operations; and CIO of GE on key initiatives and projects across the portfolio of People Analytics. Oversaw the strategy for the People Analytics platform: Oracle DB; Informatica and PL/SQL; Business Objects; and Tableau. Guided a team of 36 to develop new data architecture; models; integrated new data sources into the HR data warehouse. Ensured proper transmission of HR data between IT systems. Some of my key achievements included: • Implemented Tableau server environment with 30+ data sources and ~500 visualizations to support HR operational dashboards and metrics. Fashioned the program to implement predictive analytics and modeling. • Represented HR digital thread on the senior leadership team, partnered with colleagues to securely connect HR systems utilizing data from single-point-of -truth using API’s and data extracts. • Used data to analyze lost billing opportunities, found ~$300K in lost funds, and utilized those funds to grow program deck and resources. • Launched an insourcing program to bring in 13 strategic positions, recovered Intellectual Property, reduced the total cost of the program, and increased overall team productivity.