Rotterdam, South Holland, Netherlands
An enthusiastic, results-focused sales professional with more than 15 years of experience in B2C and B2B sales. I started my career in textile business in Italy, in 2012 I moved to Russia where for 10 years I demonstrated an outstanding performance in luxury fashion industry. 2 years ago, together with my family we moved to the Netherlands and pursue my career in the chemical industry as sales back office representative. Various experiences gave me deep understanding of full sales business cycle and broader my communication skills and business acumen. I speak three languages Italian, Russian and English
Responsible for the back office and order to cash's processes (orders entry, shipping, invoicing and credits notes); always in contact with clients, supporting their needs; daily in contact with the Branch Manager, the Sales Representatives, supporting them with information about sales, and with the Warehouse and Logistics; collaborate with the Account Team to monitor and manage inventory; approve and release sales orders for warehouse fulfillment and prepare shipping and custom documents; communicate and coordinate with other departments (Logistics/Replenishment/Finance); prepare all kind of reports for the sales team
• Develop a retail strategy that supports the segment priorities and introduce an implementation plan to support the strategy that is measurable • Responsible for retail sales of boutiques and ensuring corporate targets are achieved (Sales plan, UPT, Conversion rate, Repeat purchase rate) • Based on CRM reports, identifies key challenges and execute actions to improve stores performance • Reviewing the team performance providing immediate feedback in order to recognize and praise excellent performance and to develop areas of need • Prepare and coordinate in-store events which includes seasonal sales, trunk-shows, etc • New season planning: based on trend analysis to forecast future sales and align budget • Decide the product assortment, shop strategies, key item positioning, and promotional plans; ensuring that the collection is compelling, commercially viable and supports overall business objectives • Re-forecast sales and manage inventory for basic styles to meet financial goals • Meet target Stocks value Main achievements • Constantly achieving KPIs despite COVID outbreak 2020 • Develop and implement “Client’s day” event conception which lead to 15% sales increase • Reduce slow-moving inventory by 35%
Assortment planning and purchasing • Facilitating pre-season analysis • Leading the RAP (Retail Assortment Planning) agenda by selecting and customizing assortments based on budget, product offering, customer demand, and merchandise trends. • Establishing and maintaining relationships with suppliers, manage full cycle of purchasing • Constantly monitor what a company purchases, delivers and spends to ensure that the approved purchases fall within budget guidelines, are cost-efficient and of high-quality. • Leading the sourcing activity for the company. • Looking at all current spending activity so as to be able to identify any cost saving areas. Retail management • Responsible for achievement of annual sales growth • Optimize store operations to ensure its efficiency • Manage a sales team to achieve sales targets: develop product knowledge, validate assign sales goals, manage team in execution of daily tasks • Constantly evaluates Store Managers' results and skills; works with HR on possible development actions • Overall responsibility of special project execution (e.g. conversion rate improvement initiative) to maximize profitability • Representing company at conferences, trade shows, and industry events Main achievements: • Expanded business into new territories • Develop Made-to-Measure business in company; build lean and effective process, grow volume of orders, improve quality and service
- develop strategy to increase sales and attract new customers - stock and procurement management - manage and develop a team of 8 people. Every week meeting with them for stimulating and make weekly plans - build great relationship with customers and sell them not only goods but also an experience that allows to increase customer satisfaction - represent company in PR events, media such as interviews in Fashion newspaper, radio and internet channels - MTM orders – duty-holder, full-cycle management - Responsible for the inventary and the selection of the new collections - use of social networks as a way of advertising and as a new way of selling and to find new clients
- assist director - build relationship with customers for increasing customer satisfaction - participate in PR events such as interview with fashion newspaper, radio - develop strategy to increase sales and attract new customers - stock and procurement management