Brussels Metropolitan Area
I grew up in the restaurant and hotel of my parents, where I sometimes served and often ate the food. Hospitality isn't an industry to me. It's the house I grew up in. Today I work as Cluster Director of Marketing for Marriott International in Brussels and Amsterdam. Almost ten years in hospitality across the Benelux. Outside of Marriott, I write POUR, an editorial on hospitality and taste. And through Studio Pour, I help makers with a signature build their story: brand strategy, positioning, and editorial guidance in hospitality and beyond.
Cluster Director of Marketing for the hotel's of Marriott International in Brussels & Amsterdam Schiphol: Renaissance Brussels, Courtyard by Marriott Brussels, Sheraton Brussels Airport Hotel, Marriott Executive Apartments European Quarter & Sheraton Amsterdam Airport Hotel and Conference Center.
- Responsible for building a marketing structure for the managed hotels of Marriott International in Brussels (Renaissance Brussels, Sheraton Brussels Airport, Courtyard by Marriott Brussels, Marriott Executive Apartments) & Marriott Hotel Grand Place and Aloft Brussels Schuman (until June 2023). - Activated brand programming in the market, which included 7 Renaissance Evenings and 5 Sheraton Gatherings in 2023, attended by over 400 guests and locals, with a social media reach of over 1.6 million. - Repositioning of The Poet Restaurant with as main focus local media attention (5.5 million media reach), increasing online table bookings (+28%) and increasing social media engagement (+118%). - Increased paid media spending for the cluster by 80% vs. 2022 resulting in €2.5 million revenue & 24% share in direct bookings. - Managing of 2 team members in the marketing team. - Selected as part of Marriott’s Top Performance Group for 2023, representing the top 10% of Sales, Marketing, and Revenue talents in EMEA.
In 2021, Sheraton Amsterdam went through a full re-branding & renovation making it the first hotel in Europe in line with the new vision of Sheraton Hotels & Resorts. During the repositioning of the hotel, I was responsible for: - The activation of the Sheraton brand in every part of the guest experience, - Rebuilding the hotel's rich media portfolio (photography and videography according to brand standards), - Rebuilding the entire message house, copywriting and hotel collateral, - Co-working with our local PR agency to create buzz in the media on Sheraton's rebranding, - Organizing multiple Gathering Table Opening Events to relaunch the new hotel product under media, sales clients, Marriott Bonvoy guests & stakeholders, - The development of a brand identity for the new Commune Restaurant. Other Key Responsibilities: - Support Sales, Revenue & Operations with sales & guest experience tools that are on-brand and available on all channels, - Increase direct digital bookings (versus OTA’s) simultaneously optimize OTA business with new rich media content to support retail volume increase, - Challenge operations to offer on brand experiences according to Sheraton's brand pillars: Meet, Work & Relax, - Create buzz under the Schiphol & Amsterdam Community to attract them to the hotel, its 3 outlets, co-working spaces & meeting facilities, - Facilitate a Loyalty culture in the hotel for all Marriott Bonvoy members and associates, - Become the leading Airport Sheraton Hotel in social media presence and engagement.
Chapeau Magazine is a bi-monthly lifestyle magazine about the good life in Dutch and Belgian Limburg and is a leader in the luxury magazine business in Limburg with a HOI-certificated circulation of almost 100.000 readers. - Responsible for different online and offline communication channels (i.a. website and social media) - Giving marketing support and coordinating marketing projects. - Having contact with customers, readers, subscribers and taking on administrative procedures. - Support production: contact with journalists, photographers, designers and customers. - Collecting multimedia and information for columns and articles, read over articles and copy, assist in photo shoots, organizing and thinking of promotion for readers and welcome gifts. - Supporting and organizing of events.
GATE15 is a brand of the non-profit association Antwerpen Studentenstad. It is not merely a physical location but also a group of enthusiastic people who will serve as your guide to student life in Antwerp in every possible way. - Delivering three Editorial contributions (articles, columns, blogs) per month during the academic year. - Working on own-created projects and assignments giving by GATE15 to create copy, video and photo content. - Making creative content suitable for the social media channels of GATE15.